Description
SWOT ANALYSIS OF VEET
Veet
Parent Company
Reckitt Benckiser
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
What beauty feels like?
Innovative hair removal cream which also comes in roll-on, Dry USP waxing form. STP
Segment
Hair Removal cream segment
Target Group
Urban women of middle class and above
Positioning
Beauty brand among women. SWOT Analysis
1. Established brand name in waxing and hair removal 2. Dynamic brand which relates to the changing needs of the global consumer 3. Strong distribution network and good brand visibility 4. Has a wide product range 5. Good branding and advertising as it is associated with celebrities Strength as well
1. Presence of similar beauty products means limited market share and high brand switching Weakness 2. Skin Sensitivity can be an issue for some customers
1. Untapped rural market and global expansion 2.Tie ups with beauty parlors, fashion and modeling houses Opportunity 3. With hospitals and clinics to treat scars after waxing off around
affected parts
1. Strong and established competitors 2. Low brand loyalty of customers Threats 3. Threat from substitutes Competition
1.Nair 2.Ravitol Competitors 3.Anne French
doc_215170478.docx
SWOT ANALYSIS OF VEET
Veet
Parent Company
Reckitt Benckiser
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
What beauty feels like?
Innovative hair removal cream which also comes in roll-on, Dry USP waxing form. STP
Segment
Hair Removal cream segment
Target Group
Urban women of middle class and above
Positioning
Beauty brand among women. SWOT Analysis
1. Established brand name in waxing and hair removal 2. Dynamic brand which relates to the changing needs of the global consumer 3. Strong distribution network and good brand visibility 4. Has a wide product range 5. Good branding and advertising as it is associated with celebrities Strength as well
1. Presence of similar beauty products means limited market share and high brand switching Weakness 2. Skin Sensitivity can be an issue for some customers
1. Untapped rural market and global expansion 2.Tie ups with beauty parlors, fashion and modeling houses Opportunity 3. With hospitals and clinics to treat scars after waxing off around
affected parts
1. Strong and established competitors 2. Low brand loyalty of customers Threats 3. Threat from substitutes Competition
1.Nair 2.Ravitol Competitors 3.Anne French
doc_215170478.docx