Description
SWOT ANALYSIS OF VEDANTA RESOURCES
Vedanta Resources
Parent Company
Vedanta Resources
Category
Diversified Metals & Mining
Sector
Materials
Tagline/ Slogan
Mining Happiness
USP
Globally diversified natural resources group
STP
Segment
Industrial Segmentation
Target Group
Diversified industries using iron, zinc, copper, lead as raw material
Provide high quality raw materials by low cost operations and Positioning sustainable development
SWOT Analysis
1. Highly diversified business 2. Captive power generation units 3. Popular with the end consumers – very high brand recall 4. Strong assets – owns mines and manufacturing units in India and abroad Strength 5. Strong financial position
1. Name involved in alleged illegal mining practices Weakness 2. Govt intervention causes operationalefficiency
1. Development of nearby region to improve brand image among people Opportunity 2. Worldwide expansion through London headquarters
1. Regulatory threats 2. Dwindling natural resources Threats 3. Better brand image of competitors
Competition
1.Aditya Birla Minerals Limited 2.BHP Billiton Group 3.Eurasian Natural Resources Corporation PLC Competitors 4.Grupo Mexico S. A. B. de C. V.
doc_253853353.docx
SWOT ANALYSIS OF VEDANTA RESOURCES
Vedanta Resources
Parent Company
Vedanta Resources
Category
Diversified Metals & Mining
Sector
Materials
Tagline/ Slogan
Mining Happiness
USP
Globally diversified natural resources group
STP
Segment
Industrial Segmentation
Target Group
Diversified industries using iron, zinc, copper, lead as raw material
Provide high quality raw materials by low cost operations and Positioning sustainable development
SWOT Analysis
1. Highly diversified business 2. Captive power generation units 3. Popular with the end consumers – very high brand recall 4. Strong assets – owns mines and manufacturing units in India and abroad Strength 5. Strong financial position
1. Name involved in alleged illegal mining practices Weakness 2. Govt intervention causes operationalefficiency
1. Development of nearby region to improve brand image among people Opportunity 2. Worldwide expansion through London headquarters
1. Regulatory threats 2. Dwindling natural resources Threats 3. Better brand image of competitors
Competition
1.Aditya Birla Minerals Limited 2.BHP Billiton Group 3.Eurasian Natural Resources Corporation PLC Competitors 4.Grupo Mexico S. A. B. de C. V.
doc_253853353.docx