Description
SWOT ANALYSIS OF VB VICTORIA BITTER
VB Victoria Bitter
Parent Company
Carlton and United Breweries (Foster’s Group- SabMiller)
Category
Beverages
Sector
Foods and Beverages
The Drinking Beer; For a hard earned thirst, you need a big coldbeer, Tagline/ Slogan and the best cold beer is Vic, Victoria Bitter
USP
Clean hop bitterness that gives the brew a slightly dry finish STP
People who are typically blue collar workers and all working Segment Australians, high income individuals in India as it is imported
Target Group
Young urban from upper middle class
It is positioned in the beer market under the regular beer segment which is categorized by cheaper retail pricing and full strength, Positioning alcoholic volume SWOT Analysis
1. Iconic and Traditional status in Australia 2. Highly recognizable packaging, bottle design and slogans 3. A large target market demographic allowing for a large number of consumers 4. Good branding and marketing 5. Sponsorship of various global events enhances brand visibility 6. Victoria Bitter is available in Australia, New Zealand, Bali, Strength Indonesia, the UK and a few other countries
1. Still hasn't penetrated into the international market as much as Weakness other global brands
2. Stiff competition and brand switching means limited market share
1. Further expansion in international markets 2. Altering product packaging to attract more consumers especially the younger consumers 3. Further acquisition of venues and sponsorship to increase Opportunity awareness
1. International competition 2.political regulations limiting the expansion and international distribution Threats 3. Discounting of premium beers Competition
1.Carlsberg 2. Heineken Competitors 3. Corona
doc_802209669.docx
SWOT ANALYSIS OF VB VICTORIA BITTER
VB Victoria Bitter
Parent Company
Carlton and United Breweries (Foster’s Group- SabMiller)
Category
Beverages
Sector
Foods and Beverages
The Drinking Beer; For a hard earned thirst, you need a big coldbeer, Tagline/ Slogan and the best cold beer is Vic, Victoria Bitter
USP
Clean hop bitterness that gives the brew a slightly dry finish STP
People who are typically blue collar workers and all working Segment Australians, high income individuals in India as it is imported
Target Group
Young urban from upper middle class
It is positioned in the beer market under the regular beer segment which is categorized by cheaper retail pricing and full strength, Positioning alcoholic volume SWOT Analysis
1. Iconic and Traditional status in Australia 2. Highly recognizable packaging, bottle design and slogans 3. A large target market demographic allowing for a large number of consumers 4. Good branding and marketing 5. Sponsorship of various global events enhances brand visibility 6. Victoria Bitter is available in Australia, New Zealand, Bali, Strength Indonesia, the UK and a few other countries
1. Still hasn't penetrated into the international market as much as Weakness other global brands
2. Stiff competition and brand switching means limited market share
1. Further expansion in international markets 2. Altering product packaging to attract more consumers especially the younger consumers 3. Further acquisition of venues and sponsorship to increase Opportunity awareness
1. International competition 2.political regulations limiting the expansion and international distribution Threats 3. Discounting of premium beers Competition
1.Carlsberg 2. Heineken Competitors 3. Corona
doc_802209669.docx