Description
SWOT ANALYSIS OF VAUXHALL
Vauxhall Parent Company Category Sector Tagline/ Slogan USP General Motors Passenger Cars Automobiles Different for different models Second largest selling car brand in the UK STP Segment Target Group Positioning Families looking for affordable & reliable cars Upper-middle and upperclass mostly urban population British heritage but for the masses SWOT Analysis 1. Its strong presence in the passenger car segment 2. Also contracts with the UK police authorities 3. Stripped down versions of vehicles sold to fleet owners & rental services businesses 4. Largest manufacturer of Commercial Vehicles in the UK 5. Its popular brands include Astra, Corsa etc which are available world over 6. Has an employee base of nearly 4000 Strength 7. It is actively involved and is a strong performer in motorsport alongwith sponsorships 1. The brand is not a much known brand in the emerging economies 2. Intense competition means limited market share
Weakness
3. Vauxhall is primarily dependent only on the UK market 1. The presence of Vauxhall models in Asian market is less & the presence is currently through the GM brands like Chevrolet & Opel 2. The “Ampera” model which is an electric car can be promoted more Opportunity 3.Growth opportunities in the commercial segment in the growing economies 1. The Japanese auto-makers can topple it in the fleet & rental business due to their superior technology 2. Change of customer preference for international brands 3. Increasing fuel prices Threats 4. Govt policies and regulations in tackling enivronmental issues Competition 1. Toyota 2. Nissan 3.Ford 4. Honda Competitors 5. Hyundai
doc_962644257.docx
SWOT ANALYSIS OF VAUXHALL
Vauxhall Parent Company Category Sector Tagline/ Slogan USP General Motors Passenger Cars Automobiles Different for different models Second largest selling car brand in the UK STP Segment Target Group Positioning Families looking for affordable & reliable cars Upper-middle and upperclass mostly urban population British heritage but for the masses SWOT Analysis 1. Its strong presence in the passenger car segment 2. Also contracts with the UK police authorities 3. Stripped down versions of vehicles sold to fleet owners & rental services businesses 4. Largest manufacturer of Commercial Vehicles in the UK 5. Its popular brands include Astra, Corsa etc which are available world over 6. Has an employee base of nearly 4000 Strength 7. It is actively involved and is a strong performer in motorsport alongwith sponsorships 1. The brand is not a much known brand in the emerging economies 2. Intense competition means limited market share
Weakness
3. Vauxhall is primarily dependent only on the UK market 1. The presence of Vauxhall models in Asian market is less & the presence is currently through the GM brands like Chevrolet & Opel 2. The “Ampera” model which is an electric car can be promoted more Opportunity 3.Growth opportunities in the commercial segment in the growing economies 1. The Japanese auto-makers can topple it in the fleet & rental business due to their superior technology 2. Change of customer preference for international brands 3. Increasing fuel prices Threats 4. Govt policies and regulations in tackling enivronmental issues Competition 1. Toyota 2. Nissan 3.Ford 4. Honda Competitors 5. Hyundai
doc_962644257.docx