Description
SWOT ANALYSIS OF VASELINE
Vaseline
Parent Company
HUL (Unilever)
Category
FMCG
Sector
Personal Care – Skin Care
Tagline/ Slogan
Keeping skin amazing since 1870
USP
Developing products to keep the skin amazing
STP
Segment
Personal Skin Care products
Target Group
Middle class all age groups for skin care
Nobody knows skin –and how to keep it at its healthy best –better Positioning than Vaseline.
SWOT Analysis
1. Products available in over 60 countries for over 130 years 2. Vaseline Petroleum Jelly is one of the most widely used products to fight dry skin 3. Strong brand recognition and high market share 4. High Versatility of the product and good R&D 5. Product range include plain petroleum jelly and a selection of skin creams, soaps, lotions, cleansers, deodorants and personal Strength lubricants.
1. Lack of sustained budget for advertising of products 2. Severe competition in the skin care and cream segment 3. The drawback of a popular ‘brandname’ is other or fake products Weakness sell under its name
1.Populrise Vaseline Sheer Infusion contains patented Stratys3 technology and is the new body lotion that infuses and suspends moisture across all layers of skin 2. Vaseline Intensive Rescue is the latest innovation for dry and very dry skin from Vaseline 3. No significant direct competitive petroleum jelly products that Opportunity effect Vaseline Petroleum Jelly market share
1. Lack of consumer advertising as Vaseline focuses more on trade promotion 2. Specific Use Products (like baby care or sun burn cream) can compete against the versatility of the product 3. Direct competition in the petroleum jelly market from other brands Threats like Johnson & Johnson
Competition
1. Nivea (Skin Cream / Lip Care) 2. Ponds (Skin Care) Competitors 3. Johnson & Johnson (Petroleum Jelly)
doc_888560160.docx
SWOT ANALYSIS OF VASELINE
Vaseline
Parent Company
HUL (Unilever)
Category
FMCG
Sector
Personal Care – Skin Care
Tagline/ Slogan
Keeping skin amazing since 1870
USP
Developing products to keep the skin amazing
STP
Segment
Personal Skin Care products
Target Group
Middle class all age groups for skin care
Nobody knows skin –and how to keep it at its healthy best –better Positioning than Vaseline.
SWOT Analysis
1. Products available in over 60 countries for over 130 years 2. Vaseline Petroleum Jelly is one of the most widely used products to fight dry skin 3. Strong brand recognition and high market share 4. High Versatility of the product and good R&D 5. Product range include plain petroleum jelly and a selection of skin creams, soaps, lotions, cleansers, deodorants and personal Strength lubricants.
1. Lack of sustained budget for advertising of products 2. Severe competition in the skin care and cream segment 3. The drawback of a popular ‘brandname’ is other or fake products Weakness sell under its name
1.Populrise Vaseline Sheer Infusion contains patented Stratys3 technology and is the new body lotion that infuses and suspends moisture across all layers of skin 2. Vaseline Intensive Rescue is the latest innovation for dry and very dry skin from Vaseline 3. No significant direct competitive petroleum jelly products that Opportunity effect Vaseline Petroleum Jelly market share
1. Lack of consumer advertising as Vaseline focuses more on trade promotion 2. Specific Use Products (like baby care or sun burn cream) can compete against the versatility of the product 3. Direct competition in the petroleum jelly market from other brands Threats like Johnson & Johnson
Competition
1. Nivea (Skin Cream / Lip Care) 2. Ponds (Skin Care) Competitors 3. Johnson & Johnson (Petroleum Jelly)
doc_888560160.docx