Description
SWOT ANALYSIS OF VARIAN MEDICAL SYSTEM
Varian Medical Systems
Parent Company
Varian Medical Systems
Category
Health care
Sector
Medical equipment
Tagline/ Slogan
A partner for life
USP
We equip the world with new tools
STP
Segment
Medical Equipment
Target Group
Oncology , X – Ray , security and inspection products
Positioning
Focus energy on saving lives
SWOT Analysis
1. World's leading manufacturer of medical devices and software for treating cancer and other medical conditions with radiotherapy, radio surgery, proton therapy, and brachy therapy 2. More than 6,000 of Varian's medical products are in service Strength 3. Global presence
1.Limited acquisition history 2.Need to diversify across geographies and across product lines Weakness 3.Develop a brand equity and strong sales channel
1.Demographic trends are favorable 2.Universal health care Opportunity 3.Less sensitive to economic changes
1.Government interventions can be positive or negative Threats 2.Competitive industry
Competition
Competitors
1. Accuray Incorporated 2. Elekta AB (publ)
3. Siemens Healthcare (privately held)
doc_203379034.docx
SWOT ANALYSIS OF VARIAN MEDICAL SYSTEM
Varian Medical Systems
Parent Company
Varian Medical Systems
Category
Health care
Sector
Medical equipment
Tagline/ Slogan
A partner for life
USP
We equip the world with new tools
STP
Segment
Medical Equipment
Target Group
Oncology , X – Ray , security and inspection products
Positioning
Focus energy on saving lives
SWOT Analysis
1. World's leading manufacturer of medical devices and software for treating cancer and other medical conditions with radiotherapy, radio surgery, proton therapy, and brachy therapy 2. More than 6,000 of Varian's medical products are in service Strength 3. Global presence
1.Limited acquisition history 2.Need to diversify across geographies and across product lines Weakness 3.Develop a brand equity and strong sales channel
1.Demographic trends are favorable 2.Universal health care Opportunity 3.Less sensitive to economic changes
1.Government interventions can be positive or negative Threats 2.Competitive industry
Competition
Competitors
1. Accuray Incorporated 2. Elekta AB (publ)
3. Siemens Healthcare (privately held)
doc_203379034.docx