Description
SWOT ANALYSIS OF VANS
Vans
Parent Company
VF Outdoor Inc
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Off the Wall
USP
Custom Made Footwear for all sizes
STP
Segment
High quality premium footwear
Target Group
Urban upper middle and upper class
Custom Made Footwear as per the customers requirements in style and Positioning fashion
SWOT Analysis
1. Vans is an established brand and has been in business for many years. 2. Shoes Fit from infants to people with size 16 shoes 3. Not too expensive for the consumer, great product pricing 4. High product quality and strong brand reputation Strength 5. Diverse product portfolio with many options for the customer
1. It focuses on mostly skateboarding style of clothing 2. Hasn't been able to penetrate emerging markets compared to Weakness competitors
1. To create awareness of different sports in emerging markets and become a first mover in exclusive sports shoes brand made professionally 2.To increase its online digital presence Opportunity 3. Tie-ups with sports events, teams etc
1.Competition from other brands in the same segment Threats 2. Duplicate and fake product replicas
Competition
1. DC 2. Element 3.Jerry Hsu Competitors 4.Ryan Scheckler
doc_540279102.docx
SWOT ANALYSIS OF VANS
Vans
Parent Company
VF Outdoor Inc
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Off the Wall
USP
Custom Made Footwear for all sizes
STP
Segment
High quality premium footwear
Target Group
Urban upper middle and upper class
Custom Made Footwear as per the customers requirements in style and Positioning fashion
SWOT Analysis
1. Vans is an established brand and has been in business for many years. 2. Shoes Fit from infants to people with size 16 shoes 3. Not too expensive for the consumer, great product pricing 4. High product quality and strong brand reputation Strength 5. Diverse product portfolio with many options for the customer
1. It focuses on mostly skateboarding style of clothing 2. Hasn't been able to penetrate emerging markets compared to Weakness competitors
1. To create awareness of different sports in emerging markets and become a first mover in exclusive sports shoes brand made professionally 2.To increase its online digital presence Opportunity 3. Tie-ups with sports events, teams etc
1.Competition from other brands in the same segment Threats 2. Duplicate and fake product replicas
Competition
1. DC 2. Element 3.Jerry Hsu Competitors 4.Ryan Scheckler
doc_540279102.docx