Description
SWOT ANALYSIS OF VANISH
Vanish
Parent Company
Reckitt Benckiser
Category
Home Care brands – detergents
Sector
FMCG
Tagline/ Slogan
Trust pink- Forget stains
USP
Detergent specifically meant to remove stains from clothes. STP
Segment
Detergent powder
Target Group
Housewives, working woman
Removes even tough dried in stains. Ensuring that you are left with Positioning stain free laundry 1st time every time SWOT Analysis
1. Strong R&D capability and product innovation 2. RB has won innovative awards for Vanish 2. Distribution structure with high reach and wide coverage 3. Strong financial condition and good sales in over 70 countries 4. Parent company being market leader helps in marketing Strength 5. Excellent global branding and advertising
1. Competition in the segment is tough hence limited market share Weakness 2. Various lower priced products available in the market
1. Market growth in detergent sector 2. Leveraging the latest technologies 3. Upgrading consumers through innovation to new levels of quality and performance Opportunity 4. Tie-ups with hotel chains, residential complexes etc
1. Low price competition 2. Entrance of new competitors Threats 3. Unfavorable raw material cost Competition
1. Tide 2. Ghadi 3. Surf 4. Rin Competitors 5. Ariel
doc_223055261.docx
SWOT ANALYSIS OF VANISH
Vanish
Parent Company
Reckitt Benckiser
Category
Home Care brands – detergents
Sector
FMCG
Tagline/ Slogan
Trust pink- Forget stains
USP
Detergent specifically meant to remove stains from clothes. STP
Segment
Detergent powder
Target Group
Housewives, working woman
Removes even tough dried in stains. Ensuring that you are left with Positioning stain free laundry 1st time every time SWOT Analysis
1. Strong R&D capability and product innovation 2. RB has won innovative awards for Vanish 2. Distribution structure with high reach and wide coverage 3. Strong financial condition and good sales in over 70 countries 4. Parent company being market leader helps in marketing Strength 5. Excellent global branding and advertising
1. Competition in the segment is tough hence limited market share Weakness 2. Various lower priced products available in the market
1. Market growth in detergent sector 2. Leveraging the latest technologies 3. Upgrading consumers through innovation to new levels of quality and performance Opportunity 4. Tie-ups with hotel chains, residential complexes etc
1. Low price competition 2. Entrance of new competitors Threats 3. Unfavorable raw material cost Competition
1. Tide 2. Ghadi 3. Surf 4. Rin Competitors 5. Ariel
doc_223055261.docx