Description
SWOT ANALYSIS OF VAN HEUSEN
Van Heusen
Parent company
Madura Fashion and Lifestyle
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
The Way Forward: Evolve Everyday
The brand is known for its corporate clothing with clean fashionable USP cuts.
STP
Segment
Working Men and women who want stylish yet subtle corporate wear
Target group
Urban premium men and women
Positioning
Fashion for the corporate
SWOT analysis
1. The company is an Indian corporate wear brand hence has an Indian appeal. 2. The brand is a premium lifestyle brand for men, women and youth. 3. The brand has a wide category of clothing for both men and women in corporate wear. 4. Many international popular celebrities have endorsed Van Heusen. 5. Van Heusen is the official clothier for Buckingham Palace. Strength 6. Van Heusen is also the world's largest selling shirt brand.
1. The brand has to deal with a lot of replica and pirated products which hurts its brand Weakness 2. Strong competition means market share growth is slow
1.The company can open a sub brand for mid income section 2. The brand can increase global penetration into the emerging Opportunity economies
Threats
1. Similar designs available in other brands hence switching cost is less.
2. Local market poses a risk 3. Fluctuating economic scenario affects sales
Competition
1. Raymond 2. Versace Competitors 3. Dolce and Gabbana
doc_474709991.docx
SWOT ANALYSIS OF VAN HEUSEN
Van Heusen
Parent company
Madura Fashion and Lifestyle
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
The Way Forward: Evolve Everyday
The brand is known for its corporate clothing with clean fashionable USP cuts.
STP
Segment
Working Men and women who want stylish yet subtle corporate wear
Target group
Urban premium men and women
Positioning
Fashion for the corporate
SWOT analysis
1. The company is an Indian corporate wear brand hence has an Indian appeal. 2. The brand is a premium lifestyle brand for men, women and youth. 3. The brand has a wide category of clothing for both men and women in corporate wear. 4. Many international popular celebrities have endorsed Van Heusen. 5. Van Heusen is the official clothier for Buckingham Palace. Strength 6. Van Heusen is also the world's largest selling shirt brand.
1. The brand has to deal with a lot of replica and pirated products which hurts its brand Weakness 2. Strong competition means market share growth is slow
1.The company can open a sub brand for mid income section 2. The brand can increase global penetration into the emerging Opportunity economies
Threats
1. Similar designs available in other brands hence switching cost is less.
2. Local market poses a risk 3. Fluctuating economic scenario affects sales
Competition
1. Raymond 2. Versace Competitors 3. Dolce and Gabbana
doc_474709991.docx