Description
SWOT ANALYSIS OF VADILAL ICECREAM
Vadilal Icecream
Parent Company
Vadilal
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
Happiness kaSwaad
USP
Purely vegetarian with many options for the customers STP
Segment
Icecream for Quality conscious kids and adults
Target Group
Kids and youth from the urban middle and upper middle class
Positioning
A purely vegetarian dessert SWOT Analysis
1. It has world class manufacturing facilities providing excellent quality 2. Huge brand name locally in Gujarat providing a good base to expand 3. Has good reputation and experience for being in the industry for over 40 years 4. Huge variety in flavors of ice creams and candies Strength 5. Good brand recall and a lot of variety to choose from
1. Less visibility and market share across the country because of major players in the industry 2.Stronger competition stifling its growth Weakness 3. Brand visibility lower than other major players
Opportunity
1. Improve distribution network across India and gain market share 2. Venture into other dairy products so as to compete with other
brands
1. Threat from the existing competitors as well as local ice cream brands 2.Most people are not really brand conscious, so loyalty might be an Threats issue Competition
1.Kwality Wall’s 2.Amul Competitors 3. Mother Dairy
doc_137150511.docx
SWOT ANALYSIS OF VADILAL ICECREAM
Vadilal Icecream
Parent Company
Vadilal
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
Happiness kaSwaad
USP
Purely vegetarian with many options for the customers STP
Segment
Icecream for Quality conscious kids and adults
Target Group
Kids and youth from the urban middle and upper middle class
Positioning
A purely vegetarian dessert SWOT Analysis
1. It has world class manufacturing facilities providing excellent quality 2. Huge brand name locally in Gujarat providing a good base to expand 3. Has good reputation and experience for being in the industry for over 40 years 4. Huge variety in flavors of ice creams and candies Strength 5. Good brand recall and a lot of variety to choose from
1. Less visibility and market share across the country because of major players in the industry 2.Stronger competition stifling its growth Weakness 3. Brand visibility lower than other major players
Opportunity
1. Improve distribution network across India and gain market share 2. Venture into other dairy products so as to compete with other
brands
1. Threat from the existing competitors as well as local ice cream brands 2.Most people are not really brand conscious, so loyalty might be an Threats issue Competition
1.Kwality Wall’s 2.Amul Competitors 3. Mother Dairy
doc_137150511.docx