Description
SWOT ANALYSIS OF US STEEL

US Steel

Parent Company

United States Steel Corporation

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Building Value, World competitive, Making Steel

One of the World’s largest steel producer & manufactures a wide range USP of value-added steel sheet and tubular products

STP

Flat-rolled Products (Flat-rolled), U. S. Steel Europe (USSE) Segment and Tubular Products (Tubular)

Automotive, appliance, container, industrial machinery, construction, Target Group and oil and gas industries

Positioning

Setting world-class standards in everything it does

SWOT Analysis

1. Market leader in US with a workforce of over 45,000 2. Operations are efficient and high tech 3. A leader in both process and product technology 4. Annual raw steelmaking capability of nearly 30 million net tons Strength 5. The company’s customer focus is intense

1. U. S. Steel and its end-product markets continue to be impacted by challenging economic conditions 2. Increased imports of steel products into North America shows Weakness inability to cater to demand

1. Exploit opportunities related to the availability of reasonably priced natural gas as an alternative to coke in the iron reduction process to improve cost competitiveness 2. The increased and ongoing development of shale resources presents an opportunity to increase tubular product sales Opportunity 3. The completion of the ERP project will provide opportunities to

streamline, standardize and centralize business processes in order to maximize cost effectiveness, efficiency and control across global operations

1. U. S. Steel may face increased risks of customer and supplier defaults 2. Rapidly growing supply in China may result in additional excess worldwide capacity and falling steel prices 3. Steel consumption is highly cyclical which may have an adverse Threats effect on profitability and cash flow

Competition

1. AK Steel Holding Corporation 2. Allegheny Technologies Incorporated Competitors 3. ArcelorMittal



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