Description
SWOT ANALYSIS OF US OPEN TENNIS
US Open Tennis
Parent Company
USTA
Category
Grand Slam Tennis Tournament
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
The premier hard-court tournament in the world
STP
Segment
All tennis fans
Target Group
Male and Female fans in the age group 15-60
Positioning
The best hard court tournament in the entire calendar year
SWOT Analysis
1. World class infrastructure and tennis courts. 2. The fact that USA continuously churns out champions keeps the local interest alive in the tournament. 3. Known to be an innovator among the Grand Slams-first to use tiebreaks, first to have play under floodlights 4. Regular presence of the top stars in tennis year after year 5. Broadcast across the globe makes it a popular tennis event Strength 6. Presence of top brands as sponsors adds more value to the brand
1.Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis 2.Because of the time difference, they lose out on global audience in Weakness Asia and Australia
1.Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN 2. Tapping and encouraging youngsters by having talent acquisition Opportunity programs
1.USA not being as dominant a force in men’s tenn is, as they were 10 Threats years back may prove detrimental for the tournament’s success in the future
2.Threat from the various masters tournaments which are played in the hard court
Competition
1.Australian Open 2.French Open Competitors 3.Wimbledon
doc_836021603.docx
SWOT ANALYSIS OF US OPEN TENNIS
US Open Tennis
Parent Company
USTA
Category
Grand Slam Tennis Tournament
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
The premier hard-court tournament in the world
STP
Segment
All tennis fans
Target Group
Male and Female fans in the age group 15-60
Positioning
The best hard court tournament in the entire calendar year
SWOT Analysis
1. World class infrastructure and tennis courts. 2. The fact that USA continuously churns out champions keeps the local interest alive in the tournament. 3. Known to be an innovator among the Grand Slams-first to use tiebreaks, first to have play under floodlights 4. Regular presence of the top stars in tennis year after year 5. Broadcast across the globe makes it a popular tennis event Strength 6. Presence of top brands as sponsors adds more value to the brand
1.Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis 2.Because of the time difference, they lose out on global audience in Weakness Asia and Australia
1.Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN 2. Tapping and encouraging youngsters by having talent acquisition Opportunity programs
1.USA not being as dominant a force in men’s tenn is, as they were 10 Threats years back may prove detrimental for the tournament’s success in the future
2.Threat from the various masters tournaments which are played in the hard court
Competition
1.Australian Open 2.French Open Competitors 3.Wimbledon
doc_836021603.docx