Description
SWOT ANALYSIS OF US AIRWAYS
US Airways
Parent Company
US Airways Group
Category
International
Sector
Airlines
Tagline/ Slogan
Fly With Us
USP
Punctuality and high quality service STP
Segment
Cost conscious customers
Target Group
Middle class / frequent fliers
Positioning
Value for money SWOT Analysis
1. Highly satisfied customer base and hence high brand loyalty 2. Strong dominance in the east cost of America 3. Wide reach with a fleet of 330+ mainline jet aircraft and 280+ regional jet and turbo-prop aircraft connecting over 200 destinations in North America, South America, Europe and the Middle East. 4. Ranked as a top in On-Time performance among major North American airlines. Strength 5. Good presence and operations pan USA
1. Hubs are smaller than other airline hubs, which creates a bottleneck for the transfer of passengers Weakness 2. High maintenance cost because of the large fleet size
1. Establish a point-to-point service instead of the hub system thus Opportunity reducing waiting time of the customers 2. Tie-up with financially stable companies like FedEx in order to
improve financial position of the company 3. Global tie-ups can be a potential opportunity
1. Fluctuations in economy causing decline in air travel demand 2. Increasing Oil prices and labor cost 3. Its increasingly difficult to differentiate among its competitors as there are many regional and foreign players in American airline Threats industry Competition
1. Southwest 2. Delta Airlines 3. Jet Blue Competitors 4. United Airlines
doc_743559875.docx
SWOT ANALYSIS OF US AIRWAYS
US Airways
Parent Company
US Airways Group
Category
International
Sector
Airlines
Tagline/ Slogan
Fly With Us
USP
Punctuality and high quality service STP
Segment
Cost conscious customers
Target Group
Middle class / frequent fliers
Positioning
Value for money SWOT Analysis
1. Highly satisfied customer base and hence high brand loyalty 2. Strong dominance in the east cost of America 3. Wide reach with a fleet of 330+ mainline jet aircraft and 280+ regional jet and turbo-prop aircraft connecting over 200 destinations in North America, South America, Europe and the Middle East. 4. Ranked as a top in On-Time performance among major North American airlines. Strength 5. Good presence and operations pan USA
1. Hubs are smaller than other airline hubs, which creates a bottleneck for the transfer of passengers Weakness 2. High maintenance cost because of the large fleet size
1. Establish a point-to-point service instead of the hub system thus Opportunity reducing waiting time of the customers 2. Tie-up with financially stable companies like FedEx in order to
improve financial position of the company 3. Global tie-ups can be a potential opportunity
1. Fluctuations in economy causing decline in air travel demand 2. Increasing Oil prices and labor cost 3. Its increasingly difficult to differentiate among its competitors as there are many regional and foreign players in American airline Threats industry Competition
1. Southwest 2. Delta Airlines 3. Jet Blue Competitors 4. United Airlines
doc_743559875.docx