Description
SWOT ANALYSIS OF URALKALI
Uralkali
Formed by the merger of OJSC(Open Joint Stock Company) Parent Company Uralkali and OJSC Silvinit
Category
Alkali chemicals (potassium), specialized chemicals
Sector
Industrial Products
Tagline/ Slogan
Innovation through Nature
USP
World’s number 1 potash producer by output
STP
Segment
Customers looking for economical products with good quality
Farmers and wholesalers dealing in the purchase of readymade Target Group fertilizers
Positioning
World’s number 1 potash producer by output
SWOT Analysis
1. Vertically integrated company starting right from ore mining to the final supply of potassium and its compounds to the customers 2. More than 13,000 employees stationed at the main production unit at Berezniki, Russian Federation 3. Revenue and net profits steady and increasing 4. Plan to become one of the largest potash producers of the world Strength 5. Uralkali’s sales geography covers more than 40 countries
1. Seasonal agricultural demand prohibits revenue inflows for the Weakness company over the financial year
1. Demand for fertilizers is growing due to high food production outputs 2.Merger with Silvinit have increased revenues and profits for Uralkali 3. Export sales in more than 40 countries across the world have greatly Opportunity helped in creating diverse markets and customers for the company
1. Environmental bodies have put stringent bans on many of the company’s processes and networks 2. Fierce competition from fertilizer producing companies in other parts Threats of the world 3. Very low rate of demand due to availability of substitutes and
alternate nutrients
Competition
1.BASF SE 2. Yara International Competitors 3. Potash of Saskatchewan
doc_665712438.docx
SWOT ANALYSIS OF URALKALI
Uralkali
Formed by the merger of OJSC(Open Joint Stock Company) Parent Company Uralkali and OJSC Silvinit
Category
Alkali chemicals (potassium), specialized chemicals
Sector
Industrial Products
Tagline/ Slogan
Innovation through Nature
USP
World’s number 1 potash producer by output
STP
Segment
Customers looking for economical products with good quality
Farmers and wholesalers dealing in the purchase of readymade Target Group fertilizers
Positioning
World’s number 1 potash producer by output
SWOT Analysis
1. Vertically integrated company starting right from ore mining to the final supply of potassium and its compounds to the customers 2. More than 13,000 employees stationed at the main production unit at Berezniki, Russian Federation 3. Revenue and net profits steady and increasing 4. Plan to become one of the largest potash producers of the world Strength 5. Uralkali’s sales geography covers more than 40 countries
1. Seasonal agricultural demand prohibits revenue inflows for the Weakness company over the financial year
1. Demand for fertilizers is growing due to high food production outputs 2.Merger with Silvinit have increased revenues and profits for Uralkali 3. Export sales in more than 40 countries across the world have greatly Opportunity helped in creating diverse markets and customers for the company
1. Environmental bodies have put stringent bans on many of the company’s processes and networks 2. Fierce competition from fertilizer producing companies in other parts Threats of the world 3. Very low rate of demand due to availability of substitutes and
alternate nutrients
Competition
1.BASF SE 2. Yara International Competitors 3. Potash of Saskatchewan
doc_665712438.docx