Description
SWOT ANALYSIS OF UOL GROUP
UOL Group
Parent Company
UOL Group
Category
Property development, Investment and Hotel Operation
Sector
Real estate Investment and development
Tagline/ Slogan
Everyone has a view
USP
Quality of product and services
STP
Segment
Aim to build its portfolio in high-growth regions
Target Group
Corporate, high income level groups
Positioning
Innovative products
SWOT Analysis
1. Low interest rates, high liquidity environment 2. Healthy capital position and diversified portfolio 3. Strong brand presence in Singapore 4. UOL recognized for its architectural and design as it won awards in architectural and design 5. Excellent management performance Strength 6. Decreasing gearing ratios
1. Additional stamp duty, increase in housing supply, and tighter immigration rules has dampen demand 2. Decrease in profits affected operations and saturation in Singapore Weakness market
1. More opportunities in geographical portfolio by strategic acquisition as it also have low debt 2. Opportunities for more diverse portfolio in Real estate Opportunity 3. Opportunities for growth in Asia, US, Australia
1.Low Economic growth in Singapore and the region amidst Euro-zone uncertainty Threats 2.Sudden changes in government norms and regulation
Competition
1. Allgreen properties limited 2.Harbour center Development Limited Competitors 3.Keppel land limited
doc_175986915.docx
SWOT ANALYSIS OF UOL GROUP
UOL Group
Parent Company
UOL Group
Category
Property development, Investment and Hotel Operation
Sector
Real estate Investment and development
Tagline/ Slogan
Everyone has a view
USP
Quality of product and services
STP
Segment
Aim to build its portfolio in high-growth regions
Target Group
Corporate, high income level groups
Positioning
Innovative products
SWOT Analysis
1. Low interest rates, high liquidity environment 2. Healthy capital position and diversified portfolio 3. Strong brand presence in Singapore 4. UOL recognized for its architectural and design as it won awards in architectural and design 5. Excellent management performance Strength 6. Decreasing gearing ratios
1. Additional stamp duty, increase in housing supply, and tighter immigration rules has dampen demand 2. Decrease in profits affected operations and saturation in Singapore Weakness market
1. More opportunities in geographical portfolio by strategic acquisition as it also have low debt 2. Opportunities for more diverse portfolio in Real estate Opportunity 3. Opportunities for growth in Asia, US, Australia
1.Low Economic growth in Singapore and the region amidst Euro-zone uncertainty Threats 2.Sudden changes in government norms and regulation
Competition
1. Allgreen properties limited 2.Harbour center Development Limited Competitors 3.Keppel land limited
doc_175986915.docx