Description
SWOT ANALYSIS OF UNY COMPANY LIMITED
Uny Co Ltd
Parent Company
Uny Co Ltd.
Category
Speciality Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Chain of supermarkets in Japan
STP
Segment
Individuals seeking grocery stores
Target Group
Individuals, households from the middle and upper middle class
Positioning
Supermarket which provides value for money
SWOT Analysis
1. It operates chain of APiTA, Circle K Sunkus, Piago 2. It has nearly 250 stores in Hong Kong 3. The company operates superstores that sell general merchandise, including food products; convenience stores, which offer fast foods and other daily-use items; and specialty stores that supplies apparel Strength 4. It has over 5000+ convenience stores
1. The company has depence only on Japan for its business Weakness 2. Very little global presence compared to some other retails stores
1. Special offers for more customer satisfactions 2. Expanding not only domestically but also globally Opportunity 3. Acquisition of smaller chains to increase presence
1. Investment of huge money in brand promotions by competitors 2. Counterfeits often penetrate the market Threats 3. Govt policies and regulations
Competition
1. Tiffany and Co Competitors 2. D'Ietern
doc_104089123.docx
SWOT ANALYSIS OF UNY COMPANY LIMITED
Uny Co Ltd
Parent Company
Uny Co Ltd.
Category
Speciality Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Chain of supermarkets in Japan
STP
Segment
Individuals seeking grocery stores
Target Group
Individuals, households from the middle and upper middle class
Positioning
Supermarket which provides value for money
SWOT Analysis
1. It operates chain of APiTA, Circle K Sunkus, Piago 2. It has nearly 250 stores in Hong Kong 3. The company operates superstores that sell general merchandise, including food products; convenience stores, which offer fast foods and other daily-use items; and specialty stores that supplies apparel Strength 4. It has over 5000+ convenience stores
1. The company has depence only on Japan for its business Weakness 2. Very little global presence compared to some other retails stores
1. Special offers for more customer satisfactions 2. Expanding not only domestically but also globally Opportunity 3. Acquisition of smaller chains to increase presence
1. Investment of huge money in brand promotions by competitors 2. Counterfeits often penetrate the market Threats 3. Govt policies and regulations
Competition
1. Tiffany and Co Competitors 2. D'Ietern
doc_104089123.docx