Description
SWOT ANALYSIS OF UNIVERSAL STUDIOS THEME PARKS
Universal Studios Theme Parks
Parent Company
NBC Universal
Category
Amusement Park/Theme Park
Sector
Tourism and Hospitality
Tagline/ Slogan
See the Stars, Ride the Movies; Jump Into the Action
A unique theme park based on the entertainment industry, particularly, USP movies and television
STP
Segment
People belonging to all age groups
Target Group
Youngsters and families from USA and tourists from all over the world
The park has amazing offerings for all the fans of the movies and Positioning television.
SWOT Analysis
1. It is the one of the most visited theme park in the US with more than 5 million visitors every year. 2. The theme is spread over a large area with six different theme areas, one of which is Hollywood. 3. The park features some very popular characters like Popeye, Simpsons, Marilyn Monroe, ScoobyDoo etc. who have great merchandising capacity. 4. The theme park is operated by Universal Parks and Resorts which is Strength a reputed brand worldwide.
1. The park depends excessively on the popularity of the characters it features for marketing purposes Weakness 2. The park has limited water rides and roller coasters
1. With the up-coming simulator ride based on Despicable Me, the park can hope to attract many visitors. 2. Apart from the usual rides, the annual events and shows have great crowd pulling potential. 3. The theme on which the park is based is very popular and enjoys a huge fan following, which the park can take advantage of. Opportunity 4. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase its
customer base. 5. By introducing new attractions from time to time, the park can attract more and more visitors.
1. The park operates in a very competitive environment, where lack of innovation can prove to be a disaster. 2. It faces its greatest threat from its sister theme parks viz. Islands of Adventure, Wet ‘n Wild and CityWalk. 3. Due to the proximity of Walt Disney’s Magic Kingdom, the park invites constant comparison with the Disney brand, world leaders in Threats theme parks.
Competition
1. Universal’s Islands of Adventure, USA 2. Walt Disney World Resort, USA Competitors 3. Disneyland Park, USA
doc_458683629.docx
SWOT ANALYSIS OF UNIVERSAL STUDIOS THEME PARKS
Universal Studios Theme Parks
Parent Company
NBC Universal
Category
Amusement Park/Theme Park
Sector
Tourism and Hospitality
Tagline/ Slogan
See the Stars, Ride the Movies; Jump Into the Action
A unique theme park based on the entertainment industry, particularly, USP movies and television
STP
Segment
People belonging to all age groups
Target Group
Youngsters and families from USA and tourists from all over the world
The park has amazing offerings for all the fans of the movies and Positioning television.
SWOT Analysis
1. It is the one of the most visited theme park in the US with more than 5 million visitors every year. 2. The theme is spread over a large area with six different theme areas, one of which is Hollywood. 3. The park features some very popular characters like Popeye, Simpsons, Marilyn Monroe, ScoobyDoo etc. who have great merchandising capacity. 4. The theme park is operated by Universal Parks and Resorts which is Strength a reputed brand worldwide.
1. The park depends excessively on the popularity of the characters it features for marketing purposes Weakness 2. The park has limited water rides and roller coasters
1. With the up-coming simulator ride based on Despicable Me, the park can hope to attract many visitors. 2. Apart from the usual rides, the annual events and shows have great crowd pulling potential. 3. The theme on which the park is based is very popular and enjoys a huge fan following, which the park can take advantage of. Opportunity 4. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase its
customer base. 5. By introducing new attractions from time to time, the park can attract more and more visitors.
1. The park operates in a very competitive environment, where lack of innovation can prove to be a disaster. 2. It faces its greatest threat from its sister theme parks viz. Islands of Adventure, Wet ‘n Wild and CityWalk. 3. Due to the proximity of Walt Disney’s Magic Kingdom, the park invites constant comparison with the Disney brand, world leaders in Threats theme parks.
Competition
1. Universal’s Islands of Adventure, USA 2. Walt Disney World Resort, USA Competitors 3. Disneyland Park, USA
doc_458683629.docx