Description
SWOT ANALYSIS OF UNITED HEALTH GROUP
United Health Group
Parent Company
United Health Group
Category
Health Care Industry
Sector
Healthcare plans
Tagline/ Slogan
Helping people live healthier lives
USP
The family of companies touches nearly every aspect of health care
STP
Health insurance and benefit plans , health care focused financial Segment services
Target Group
Mainly large employer groups
Variety of plans and services such as HMO, PPO, POS , Medicare, Medicaid, supplemental vision and dental options along with IT solutions , financial services and pharmacy benefit management Positioning services
SWOT Analysis
1. Market leader in healthcare plans segment 2. Strong Market Capitalization and value in the healthcare industry 3. Diversified and innovative products 4. History of continuous innovation in products Strength 5. Strong operations and a customer focused approach
1.Not associated with one particular competitive advantage Weakness 2.Health care investments are dependent on government interventions
1. People who are not enrolled in any healthcare plans 2.Introducing very specific plans for specific health issues Opportunity 3. Introduce new products to target specific segment of people
1. Changing Government regulations can affect operations Threats 2. Increasing competition can be a major threat
Competition
1.Express Scripts Holding Company 2.Wellpoint Inc Competitors 3.Aetna Inc
doc_847637772.docx
SWOT ANALYSIS OF UNITED HEALTH GROUP
United Health Group
Parent Company
United Health Group
Category
Health Care Industry
Sector
Healthcare plans
Tagline/ Slogan
Helping people live healthier lives
USP
The family of companies touches nearly every aspect of health care
STP
Health insurance and benefit plans , health care focused financial Segment services
Target Group
Mainly large employer groups
Variety of plans and services such as HMO, PPO, POS , Medicare, Medicaid, supplemental vision and dental options along with IT solutions , financial services and pharmacy benefit management Positioning services
SWOT Analysis
1. Market leader in healthcare plans segment 2. Strong Market Capitalization and value in the healthcare industry 3. Diversified and innovative products 4. History of continuous innovation in products Strength 5. Strong operations and a customer focused approach
1.Not associated with one particular competitive advantage Weakness 2.Health care investments are dependent on government interventions
1. People who are not enrolled in any healthcare plans 2.Introducing very specific plans for specific health issues Opportunity 3. Introduce new products to target specific segment of people
1. Changing Government regulations can affect operations Threats 2. Increasing competition can be a major threat
Competition
1.Express Scripts Holding Company 2.Wellpoint Inc Competitors 3.Aetna Inc
doc_847637772.docx