Description
SWOT ANALYSIS OF UNITED CONTINENTAL HOLDINGS
United Continental Holdings
Parent Company
United Continental Holdings, Inc
Category
International
Sector
Airlines
Tagline/ Slogan
Let's fly together; Work hard, fly right
USP
Largest airline holding company in the world STP
Segment
Business / Leisure travelers / Luxury seekers
Target Group
Upper middle class / HNIs
Positioning
Premium airline with high quality of service SWOT Analysis
1. It is the parent company of two world class, dominant players in the airline industry; United Airlines and Continental Airlines 2. It is a very trusted brand 3. It is the founding member of Star Alliance 4. UCH's United is the largest U.S. carrier to the People’s Republic of China and maintains a large operation throughout Asia Strength 5. Has an employee strength of over 85,000+
1. Weakening financial performance is a concern 2. Heavy dependence on third party providers, many of the operations such as customer care, aircraft maintenance, aircraft Weakness fueling are outsourced
1. Growing U.S airline industry, U.S. airline industry and global airline industry Opportunity 2. Increasing disposal income of people leading to increased demand
for air travel 3. Global penetration trying to tap global customers
1. Competition from a number of Airlines targeting U.S market and Price discounting 2. Increasing cost of Aviation fuel 3. Strong union of employees may lead to strikes and flight Threats cancelations Competition
1. AMR 2. Lufthansa Competitors 3. Delta Airways
doc_566388736.docx
SWOT ANALYSIS OF UNITED CONTINENTAL HOLDINGS
United Continental Holdings
Parent Company
United Continental Holdings, Inc
Category
International
Sector
Airlines
Tagline/ Slogan
Let's fly together; Work hard, fly right
USP
Largest airline holding company in the world STP
Segment
Business / Leisure travelers / Luxury seekers
Target Group
Upper middle class / HNIs
Positioning
Premium airline with high quality of service SWOT Analysis
1. It is the parent company of two world class, dominant players in the airline industry; United Airlines and Continental Airlines 2. It is a very trusted brand 3. It is the founding member of Star Alliance 4. UCH's United is the largest U.S. carrier to the People’s Republic of China and maintains a large operation throughout Asia Strength 5. Has an employee strength of over 85,000+
1. Weakening financial performance is a concern 2. Heavy dependence on third party providers, many of the operations such as customer care, aircraft maintenance, aircraft Weakness fueling are outsourced
1. Growing U.S airline industry, U.S. airline industry and global airline industry Opportunity 2. Increasing disposal income of people leading to increased demand
for air travel 3. Global penetration trying to tap global customers
1. Competition from a number of Airlines targeting U.S market and Price discounting 2. Increasing cost of Aviation fuel 3. Strong union of employees may lead to strikes and flight Threats cancelations Competition
1. AMR 2. Lufthansa Competitors 3. Delta Airways
doc_566388736.docx