Description
SWOT ANALYSIS OF UNITECH LIMITED
Unitech Limited
Parent Company
Unitech Group
Development of residential, commercial/IT parks, retail, hotels, Category amusement parks and SEZs
Sector
Real Estate
Tagline/ Slogan
India’s leading real estate developer
USP
Quality
STP
Segment
All across India
Target Group
Corporates, high and medium income group
Positioning
Company that addresses needs of customers across all realty verticals
SWOT Analysis
1. India’s second largest real estate investment company and largest real estate builder 2. Offers a diversified product mix 3. Has decades of real estate experience and expertise 4. Strong national presence Strength 5. Wide customer and partner base
1. Decline in operational performance and Low returns are a concern Weakness 2. Global presence and international tie-ups are very less
1.Growth prospects in real estate in India 2.Expand in new geographies Opportunity 3.Reduction in interest rates
1.Shrinking supply of skilled professionals 2.Environamental regulations Threats 3.Increase in interest rates
Competition
Competitors
1.DLF
2.Oberoi Realty 3.Jaypee Infratech
doc_920169094.docx
SWOT ANALYSIS OF UNITECH LIMITED
Unitech Limited
Parent Company
Unitech Group
Development of residential, commercial/IT parks, retail, hotels, Category amusement parks and SEZs
Sector
Real Estate
Tagline/ Slogan
India’s leading real estate developer
USP
Quality
STP
Segment
All across India
Target Group
Corporates, high and medium income group
Positioning
Company that addresses needs of customers across all realty verticals
SWOT Analysis
1. India’s second largest real estate investment company and largest real estate builder 2. Offers a diversified product mix 3. Has decades of real estate experience and expertise 4. Strong national presence Strength 5. Wide customer and partner base
1. Decline in operational performance and Low returns are a concern Weakness 2. Global presence and international tie-ups are very less
1.Growth prospects in real estate in India 2.Expand in new geographies Opportunity 3.Reduction in interest rates
1.Shrinking supply of skilled professionals 2.Environamental regulations Threats 3.Increase in interest rates
Competition
Competitors
1.DLF
2.Oberoi Realty 3.Jaypee Infratech
doc_920169094.docx