Description
SWOT ANALYSIS OF UNISTAR MULTIMEDIA
Unistar Multimedia
Parent Company
Kumbh Finance Limited
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Defining entertainment for the future
Restructure its activities and enter into media business by evolving as USP composite production house
STP
Segment
TV channel providers, Films, TV Serials and music/video spectators
High and medium section of the society, Target Group Local and Regional TV channel providers
Unistar is positioned to be the quality content provider to various TV Positioning channels
SWOT Analysis
1.Provides quality content to various TV channels 2. Prepares TV serials, own music albums, making films, event management etc. 3. Formed Investors Grievances Committee in order to maintain relations and co-ordinate with Investors & resolve their queries 4. Endeavour made towards good corporate governance Strength 5. Event and talent management
1.Company has not raised money by way of public issue 2. Many new serial projects are kept on hold due to existing projects 3. Has not made any preferential allotment of shares to its parties and Weakness companies
1.Mobile Digital communications 2. Expand its horizon into entertainment industry, spreading its wing with feature films, TV programs, business to business productions, Opportunity music promotion etc.
3. Many new serials and talent competitions are coming in India and gaining popularity 4. Setting up in-house facility for off-line & non-linear editing for BETA mastering 5. No impact of recession on growing entertainment industry
1. Intense competition from other media business rivals 2. Write-off of old tax refunds has led to losses Threats 3. Decreasing viewership for family serials
Competition
1.Baba Arts Limited 2. Balaji Telefilms Ltd. Competitors 3. BAG Films & Media Ltd.
doc_652954396.docx
SWOT ANALYSIS OF UNISTAR MULTIMEDIA
Unistar Multimedia
Parent Company
Kumbh Finance Limited
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Defining entertainment for the future
Restructure its activities and enter into media business by evolving as USP composite production house
STP
Segment
TV channel providers, Films, TV Serials and music/video spectators
High and medium section of the society, Target Group Local and Regional TV channel providers
Unistar is positioned to be the quality content provider to various TV Positioning channels
SWOT Analysis
1.Provides quality content to various TV channels 2. Prepares TV serials, own music albums, making films, event management etc. 3. Formed Investors Grievances Committee in order to maintain relations and co-ordinate with Investors & resolve their queries 4. Endeavour made towards good corporate governance Strength 5. Event and talent management
1.Company has not raised money by way of public issue 2. Many new serial projects are kept on hold due to existing projects 3. Has not made any preferential allotment of shares to its parties and Weakness companies
1.Mobile Digital communications 2. Expand its horizon into entertainment industry, spreading its wing with feature films, TV programs, business to business productions, Opportunity music promotion etc.
3. Many new serials and talent competitions are coming in India and gaining popularity 4. Setting up in-house facility for off-line & non-linear editing for BETA mastering 5. No impact of recession on growing entertainment industry
1. Intense competition from other media business rivals 2. Write-off of old tax refunds has led to losses Threats 3. Decreasing viewership for family serials
Competition
1.Baba Arts Limited 2. Balaji Telefilms Ltd. Competitors 3. BAG Films & Media Ltd.
doc_652954396.docx