Description
SWOT ANALYSIS OF UNIBAIL RODAMCO
Unibail Rodamco
Parent Company
Unibail Rodamco
Development, investment and management activities in categories such Category as shopping centres, office buildings, convention and exhibition venues
Sector
Real Estate
Tagline/ Slogan
Leading listed real estate company
USP
Unique and attractive offering
STP
Segment
Cities across Europe
Target Group
Corporates and industries
Positioning
Rare, unique and unrivalled assets
SWOT Analysis
1. Largest commercial real estate company in Europe 2. Well diversified portfolio of products and activities 3. Maintains strong relationships with its tenants, customers, suppliers, financial partners and local communities Strength 4. Limited exposure to development risks
1. Relatively new in the sector hence less experience Weakness 2. Market share growth is challenging owing to intensity of competition
1.Emergence of new concepts such as open air shopping centres Opportunity 2.Possible acquisitions/ joint ventures
1.Economic downturn and recession can affect business operations 2.Fluctuating interest rates Threats 3. Unfavorable govt policies
Competition
Competitors
1.Altarea 2.Klepierre
3.Land Securities Group
doc_696830833.docx
SWOT ANALYSIS OF UNIBAIL RODAMCO
Unibail Rodamco
Parent Company
Unibail Rodamco
Development, investment and management activities in categories such Category as shopping centres, office buildings, convention and exhibition venues
Sector
Real Estate
Tagline/ Slogan
Leading listed real estate company
USP
Unique and attractive offering
STP
Segment
Cities across Europe
Target Group
Corporates and industries
Positioning
Rare, unique and unrivalled assets
SWOT Analysis
1. Largest commercial real estate company in Europe 2. Well diversified portfolio of products and activities 3. Maintains strong relationships with its tenants, customers, suppliers, financial partners and local communities Strength 4. Limited exposure to development risks
1. Relatively new in the sector hence less experience Weakness 2. Market share growth is challenging owing to intensity of competition
1.Emergence of new concepts such as open air shopping centres Opportunity 2.Possible acquisitions/ joint ventures
1.Economic downturn and recession can affect business operations 2.Fluctuating interest rates Threats 3. Unfavorable govt policies
Competition
Competitors
1.Altarea 2.Klepierre
3.Land Securities Group
doc_696830833.docx