Description
SWOT ANALYSIS OF UCB
United Colors of Benetton UCB
Parent Company
Benetton Group
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
United Colors of Benetton; All the colors of the world
Perfect combination of fashionable sweater clothing which is extremely USP trendy
STP
Segment
Clothing which is a combination of adventure as well as innocence
Target Group
People with Medium to high purchasing power and a chic attitude
Positioning
Stylish clothes with an adventurous and innovative touch
SWOT Analysis
1. They are a worldwide known brand 2. UCB have sponsored many well know events like Formula 1 as well as Volleyball events 3. They are known for their good quality fabric and designs 4. They work in tangent with many other brands with their company 5. Their clothes have international style that combines energy, colour and practicality 6. Branding and marketing campaigns have always generated to a lot Strength of visibility
1. Stiff competition means market share growth is limited Weakness 2. Some controversial ad campaigns caused problems
1.Online Retail is gaining alot of importance 2.Young designers and well developed collections Opportunity 3.Explore the unexplored markets
1.Consumer switching is on a high 2.There are a huge amount of high end fashion stores which are their competitors Threats 3.Price wars with other brands in similar segments
Competition
1.Zara 2.Uniqlo Competitors 3.Gap
doc_281555631.docx
SWOT ANALYSIS OF UCB
United Colors of Benetton UCB
Parent Company
Benetton Group
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
United Colors of Benetton; All the colors of the world
Perfect combination of fashionable sweater clothing which is extremely USP trendy
STP
Segment
Clothing which is a combination of adventure as well as innocence
Target Group
People with Medium to high purchasing power and a chic attitude
Positioning
Stylish clothes with an adventurous and innovative touch
SWOT Analysis
1. They are a worldwide known brand 2. UCB have sponsored many well know events like Formula 1 as well as Volleyball events 3. They are known for their good quality fabric and designs 4. They work in tangent with many other brands with their company 5. Their clothes have international style that combines energy, colour and practicality 6. Branding and marketing campaigns have always generated to a lot Strength of visibility
1. Stiff competition means market share growth is limited Weakness 2. Some controversial ad campaigns caused problems
1.Online Retail is gaining alot of importance 2.Young designers and well developed collections Opportunity 3.Explore the unexplored markets
1.Consumer switching is on a high 2.There are a huge amount of high end fashion stores which are their competitors Threats 3.Price wars with other brands in similar segments
Competition
1.Zara 2.Uniqlo Competitors 3.Gap
doc_281555631.docx