Description
SWOT ANALYSIS OF TYSON FOODS
Tyson Foods
Parent Company
Tyson Foods Inc.
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Have you had your Tyson today?; It’s what your family deserves
USP
Diverse group of supply partners STP
Business involves distribution and marketing ofPoultry, Animal Segment meat(beef, pork)and Prepared foods and related allied products
Retail grocers, Broad line food service distributors , National fast food Target Group outlets and Full service restaurant chains
Offering products that are second to none in food safety, quality, and Positioning variety SWOT Analysis
1. The company is one of the largest producers of meat and beef in the world 2. It has a strong presence across USA 3. Over 115,000 employees form a formidable workforce 4. The company has over 300 facilities spread across US and abroad Strength 5. It has associated with brands like McDonalds, KFC, TacoBell etc
1. The brand has limited presence outside USA and Intense competition means limited market share 2. Allegations of environmental issues and animals has hurt the brand Weakness image
1. More branding and visibility to enhance efforts made 2. Global tie-ups to increase global reach Opportunity 3. Acquiring smaller firms to further strengthen its position
1. Changing customer preferences 2. Objection from organisations which promote vegetarian food Threats 3. Economic fluctuations and falling prices can affect operations. Competition
1. BRF-Brasil Foods 2.Cargill, Incorporated Competitors 3. Pilgrim's Corp.
doc_529330365.docx
SWOT ANALYSIS OF TYSON FOODS
Tyson Foods
Parent Company
Tyson Foods Inc.
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Have you had your Tyson today?; It’s what your family deserves
USP
Diverse group of supply partners STP
Business involves distribution and marketing ofPoultry, Animal Segment meat(beef, pork)and Prepared foods and related allied products
Retail grocers, Broad line food service distributors , National fast food Target Group outlets and Full service restaurant chains
Offering products that are second to none in food safety, quality, and Positioning variety SWOT Analysis
1. The company is one of the largest producers of meat and beef in the world 2. It has a strong presence across USA 3. Over 115,000 employees form a formidable workforce 4. The company has over 300 facilities spread across US and abroad Strength 5. It has associated with brands like McDonalds, KFC, TacoBell etc
1. The brand has limited presence outside USA and Intense competition means limited market share 2. Allegations of environmental issues and animals has hurt the brand Weakness image
1. More branding and visibility to enhance efforts made 2. Global tie-ups to increase global reach Opportunity 3. Acquiring smaller firms to further strengthen its position
1. Changing customer preferences 2. Objection from organisations which promote vegetarian food Threats 3. Economic fluctuations and falling prices can affect operations. Competition
1. BRF-Brasil Foods 2.Cargill, Incorporated Competitors 3. Pilgrim's Corp.
doc_529330365.docx