Description
SWOT ANALYSIS OF TYCO TOYS
Tyco Toys
Parent Company
Mattel Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
One-time market leader in electric racing
STP
Segment
Toy Brands & Manufacturers
Target Group
Age 5-16 years children from the upper middle class
Positioning
Specialized replicas and collector’s item
SWOT Analysis
1.Specialized long-time manufacturer of die-cast replicas. Some of these have now turned into collector’s items 2.Strong brand name due to presence for the last 60 years 3. The company was a market leader in the electric car racing industry at one point of time 4.The company did well to diversify its product portfolio through Strength inorganic growth
1.The company no longer exists and has been taken over by Mattel 2.The sub-brands of the company have been broken up and sold to different companies Weakness 3.A one-time big brand is now a small product division of Mattel Inc.
1.To leverage the Tyco brand name and enter the video game market 2.To expand into markets outside the USA Opportunity 3.Increase the number of Tyco products as a part of Mattel
1.Applications on electronic devices are replacing the craze for Threats electronic cars and trucks
2.The toys are expensive as compared to many other substitutes 3.The popularity of motor-run cars is declining
Competition
1. Ertl Company Competitors 2. Odyssey Toys
doc_817048157.docx
SWOT ANALYSIS OF TYCO TOYS
Tyco Toys
Parent Company
Mattel Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
One-time market leader in electric racing
STP
Segment
Toy Brands & Manufacturers
Target Group
Age 5-16 years children from the upper middle class
Positioning
Specialized replicas and collector’s item
SWOT Analysis
1.Specialized long-time manufacturer of die-cast replicas. Some of these have now turned into collector’s items 2.Strong brand name due to presence for the last 60 years 3. The company was a market leader in the electric car racing industry at one point of time 4.The company did well to diversify its product portfolio through Strength inorganic growth
1.The company no longer exists and has been taken over by Mattel 2.The sub-brands of the company have been broken up and sold to different companies Weakness 3.A one-time big brand is now a small product division of Mattel Inc.
1.To leverage the Tyco brand name and enter the video game market 2.To expand into markets outside the USA Opportunity 3.Increase the number of Tyco products as a part of Mattel
1.Applications on electronic devices are replacing the craze for Threats electronic cars and trucks
2.The toys are expensive as compared to many other substitutes 3.The popularity of motor-run cars is declining
Competition
1. Ertl Company Competitors 2. Odyssey Toys
doc_817048157.docx