Description
SWOT ANALYSIS OF TY INCORPORATION
Ty Inc
Parent Company
Ty Inc
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Leading manufacturer of stuffed toys
STP
Segment
Stuffed toys and accessories
Target Group
Kids and children
Positioning
Toys for all occasions
SWOT Analysis
1. Big brand name having products like dolls, ornaments and popular "Beanie babies" 2. Diverse range of products in its portfolio 3. Has license to some sports franchises Strength 4. Has successfully tapped into the mobile market
1. Limited brand awareness compared to bigger brands 2. The company products are primarily dependent on the US market Weakness with less international exposure
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises 3. Can put holograms or something similar so that imitation is not easy 4. Can leverage on its association with Portsmouth Opportunity 5.Can tap into more comic and movie franchises
1.Video games 2.Cartoon channels 3.Internet Threats 4. Outdoor games
5. Other similar companies
Competition
1.Hasbro 2.Mattel Competitors 3.Bandai
doc_327017661.docx
SWOT ANALYSIS OF TY INCORPORATION
Ty Inc
Parent Company
Ty Inc
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Leading manufacturer of stuffed toys
STP
Segment
Stuffed toys and accessories
Target Group
Kids and children
Positioning
Toys for all occasions
SWOT Analysis
1. Big brand name having products like dolls, ornaments and popular "Beanie babies" 2. Diverse range of products in its portfolio 3. Has license to some sports franchises Strength 4. Has successfully tapped into the mobile market
1. Limited brand awareness compared to bigger brands 2. The company products are primarily dependent on the US market Weakness with less international exposure
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises 3. Can put holograms or something similar so that imitation is not easy 4. Can leverage on its association with Portsmouth Opportunity 5.Can tap into more comic and movie franchises
1.Video games 2.Cartoon channels 3.Internet Threats 4. Outdoor games
5. Other similar companies
Competition
1.Hasbro 2.Mattel Competitors 3.Bandai
doc_327017661.docx