Description
SWOT ANALYSIS OF TVS ELECTRONICS
TVS Electronics
Parent Company
TVS Technology Limited (TVS Group)
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Taking IT to heart to India
USP
Its products are of Value for money
STP
Segment
Printers, Scanners, POS peripherals and terminals
Retail, Manufacturing, Healthcare, Government Institution, Logistics Target Group and Hospitality
Positioning
The company has position as a hub in transaction segment
SWOT Analysis
1. Association with a 100 year old trustworthy Indian brand TVS group 2. Large Distribution network 3. In house manufacturing unit Strength 4. Quality of service. The company is QS 9000-certified
1. Less presence in global market, main focus on India 2. Small product line compared to leaders, new products needs to come Weakness up
1. Rapid growth in consumer electronic market 2. Increasing demand of POS, printers and scanners Opportunity 3. Huge international market to focus on
1. New Emerging Technologies 2. Anti dumping and anti subsidy inquiry 3. Sharp fall in product price Threats 4. Threat from global competition, especially Chinese manufacturers
Competition
1. Compuage Infocom 2. Zenith Computers 3. Dell Inc. 4. Kingston Competitors 5. Western Digital Corporation
doc_771469282.docx
SWOT ANALYSIS OF TVS ELECTRONICS
TVS Electronics
Parent Company
TVS Technology Limited (TVS Group)
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Taking IT to heart to India
USP
Its products are of Value for money
STP
Segment
Printers, Scanners, POS peripherals and terminals
Retail, Manufacturing, Healthcare, Government Institution, Logistics Target Group and Hospitality
Positioning
The company has position as a hub in transaction segment
SWOT Analysis
1. Association with a 100 year old trustworthy Indian brand TVS group 2. Large Distribution network 3. In house manufacturing unit Strength 4. Quality of service. The company is QS 9000-certified
1. Less presence in global market, main focus on India 2. Small product line compared to leaders, new products needs to come Weakness up
1. Rapid growth in consumer electronic market 2. Increasing demand of POS, printers and scanners Opportunity 3. Huge international market to focus on
1. New Emerging Technologies 2. Anti dumping and anti subsidy inquiry 3. Sharp fall in product price Threats 4. Threat from global competition, especially Chinese manufacturers
Competition
1. Compuage Infocom 2. Zenith Computers 3. Dell Inc. 4. Kingston Competitors 5. Western Digital Corporation
doc_771469282.docx