Description
SWOT ANALYSIS OF TVS APACHE
Brand Name
TVS Apache
Parent Company
TVS
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Racing DNA Unleashed
USP
Poweful pickup and good design
STP
Middle-class people who want a bike that is stylish and gives a good Segment mileage
Target Group
Middle class youth from the age bracket of 25-35
Positioning
A powerful bike for the bikers
SWOT
1. Finances backed by TVS motors 2. Good servicing 3. A good technical team Strength 4. Large no. of dealers in the country
1. Inability to connect to the larger audience of bike riders who want style Weakness 2. Limited advertising as compared to other leading brands
1. Expansion in the rural market 2. Image makeover to compete with bikes in the high price segment 3. Use of new technology to give maximum benefit and derive more Opportunity profit
1. New entrants Threats 2. Competitors
Competition
1.Splendor 2.Passion 3.Discover 4.Crux Competitors 5.YBR
doc_579263144.docx
SWOT ANALYSIS OF TVS APACHE
Brand Name
TVS Apache
Parent Company
TVS
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Racing DNA Unleashed
USP
Poweful pickup and good design
STP
Middle-class people who want a bike that is stylish and gives a good Segment mileage
Target Group
Middle class youth from the age bracket of 25-35
Positioning
A powerful bike for the bikers
SWOT
1. Finances backed by TVS motors 2. Good servicing 3. A good technical team Strength 4. Large no. of dealers in the country
1. Inability to connect to the larger audience of bike riders who want style Weakness 2. Limited advertising as compared to other leading brands
1. Expansion in the rural market 2. Image makeover to compete with bikes in the high price segment 3. Use of new technology to give maximum benefit and derive more Opportunity profit
1. New entrants Threats 2. Competitors
Competition
1.Splendor 2.Passion 3.Discover 4.Crux Competitors 5.YBR
doc_579263144.docx