Description
SWOT ANALYSIS OF TV TODAY NETWORK
TV Today Network
Parent Company
TV Today Network
Category
Mass media
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Award winningnews channels
STP
Segment
Segmenting based on different television viewing tastes and channels
Target Group
Urban individuals
Positioning
Indian news channel with integrity and truth and csr
SWOT Analysis
1. AajTak has won the Indian Television Academy Awards for Best News Channel for a record twelve years in a row 2. It has leading news channel in English and Hindi 3. Great infra and a good brand with a great recall 4. Good Content and top of the mind brand recall in India 5. Presence across radio and education which helps in synergy 6. Popular news brands like Aaj Tak, Headlines Today, Tez and Dilli Aaj Strength Tak news channel.
1. Often causes issues with its bold and upfront delivery of sensitive news Weakness 2. Political pressures are a concern
1.Introduction of lifestyle segment 2.Increase in social initiatives as it is already recognized as socially sensitive company 3.Tie-ups with companies for increase in sponsorship of initiatives Opportunity 4. Penetrate into rural market by initiatives taken by the company
1. Threat from NDTV and other competitors Threats 2. The SatyamevJayate threat as it is turning into a large social
Competition
1. IBN 18 2. NDTV Competitors 3. CNN IBN
doc_119903854.docx
SWOT ANALYSIS OF TV TODAY NETWORK
TV Today Network
Parent Company
TV Today Network
Category
Mass media
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Award winningnews channels
STP
Segment
Segmenting based on different television viewing tastes and channels
Target Group
Urban individuals
Positioning
Indian news channel with integrity and truth and csr
SWOT Analysis
1. AajTak has won the Indian Television Academy Awards for Best News Channel for a record twelve years in a row 2. It has leading news channel in English and Hindi 3. Great infra and a good brand with a great recall 4. Good Content and top of the mind brand recall in India 5. Presence across radio and education which helps in synergy 6. Popular news brands like Aaj Tak, Headlines Today, Tez and Dilli Aaj Strength Tak news channel.
1. Often causes issues with its bold and upfront delivery of sensitive news Weakness 2. Political pressures are a concern
1.Introduction of lifestyle segment 2.Increase in social initiatives as it is already recognized as socially sensitive company 3.Tie-ups with companies for increase in sponsorship of initiatives Opportunity 4. Penetrate into rural market by initiatives taken by the company
1. Threat from NDTV and other competitors Threats 2. The SatyamevJayate threat as it is turning into a large social
Competition
1. IBN 18 2. NDTV Competitors 3. CNN IBN
doc_119903854.docx