Description
SWOT ANALYSIS OF TURK TELECOM
Turk Telekom
Parent Company
Oger Telecom, Undersecretariat of Treasure of Turkey
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Turkey’s telecom leader
Turk Telekom group provides integrated telecommunication services from USP PSTN, GSM to wide band internet.
STP
Fixed telephone, mobile telephone, as well as Internet services. The company offers a broad range of products namely, 3G mobile internet access services; TTNET WiFi abroad access services; ADSL/VDSL2-fast internet access; and Metro Ethernet, G.SHDSL, Frame Relay Internet Segment access and ATM services.
Turk Telekom is a provider of integrated telecommunications services for Target Group individuals and business customers in Turkey & provides IT solutions
Positioning
Offer a wide range of services to personal and corporate customers.
SWOT Analysis
1. Strong base of subsidiaries helping to provide diverse focused offerings 2. Awards and Recognition helping in creating good brand recognition 3. Improved Liquidity which has helped in better strategy implementation 4. Over 35 million customers are being served with a workforce comprising of over 25,000 employees Strength 5. Good branding and advertising means it’s a popula r telecom brand
1. Geographic Concentration, limiting itself to services in a particular region 2. Intense competition from international telecom service providers Weakness entering the market means limited market share growth
1. Technological and Infrastructure Investments which can help in potentially great future returns 2. Growth in Telecommunications Services which is believed to have great potential Opportunity 3. Growing Demand for Mobile Broadband
1. Intense Competition causing pricing pressures 2. Rapid Technological Changes causing constant capital infusion Threats 3. Global Economic Slowdown impacting revenues
Competition
1.Vodafone 2.TeliaSonera Competitors 3.TurkCell
doc_748820345.docx
SWOT ANALYSIS OF TURK TELECOM
Turk Telekom
Parent Company
Oger Telecom, Undersecretariat of Treasure of Turkey
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Turkey’s telecom leader
Turk Telekom group provides integrated telecommunication services from USP PSTN, GSM to wide band internet.
STP
Fixed telephone, mobile telephone, as well as Internet services. The company offers a broad range of products namely, 3G mobile internet access services; TTNET WiFi abroad access services; ADSL/VDSL2-fast internet access; and Metro Ethernet, G.SHDSL, Frame Relay Internet Segment access and ATM services.
Turk Telekom is a provider of integrated telecommunications services for Target Group individuals and business customers in Turkey & provides IT solutions
Positioning
Offer a wide range of services to personal and corporate customers.
SWOT Analysis
1. Strong base of subsidiaries helping to provide diverse focused offerings 2. Awards and Recognition helping in creating good brand recognition 3. Improved Liquidity which has helped in better strategy implementation 4. Over 35 million customers are being served with a workforce comprising of over 25,000 employees Strength 5. Good branding and advertising means it’s a popula r telecom brand
1. Geographic Concentration, limiting itself to services in a particular region 2. Intense competition from international telecom service providers Weakness entering the market means limited market share growth
1. Technological and Infrastructure Investments which can help in potentially great future returns 2. Growth in Telecommunications Services which is believed to have great potential Opportunity 3. Growing Demand for Mobile Broadband
1. Intense Competition causing pricing pressures 2. Rapid Technological Changes causing constant capital infusion Threats 3. Global Economic Slowdown impacting revenues
Competition
1.Vodafone 2.TeliaSonera Competitors 3.TurkCell
doc_748820345.docx