Description
SWOT ANALYSIS OF TUNGA HOTELS
Tunga Hotels
Parent Company
Tunga Hotels
Category
Hotels and Resorts
Sector
Tourism & Hospitality
Tagline/ Slogan
Elevate
USP
Value for money
STP
Individuals and corporates looking for good hotels that give value for Segment money for mostly short duration visits
Target Group
Business travelers, transit passengers
Positioned as a chain of hotels that aims at providing quality service to Positioning guests
SWOT Analysis
1. Locations are well picked with respect to target group 2. Various types of offers to cater to any kind of potential guests 3. Satisfied guests, high rate of repetition 4. Season does not make too much of a difference since most customers are business travelers Strength 5. Has hotels like International, Paradise, Regale, Regenza
1. Limited presence within the city as well Weakness 2. Not associated with any big Indian or Global chain of hotels
1. Increasing domestic corporate as well as leisure travellers 2.tie-ups with existing bigger hotel chains for more locations Opportunity 3. Increase in number of online hotel marketing companies
1. Big players like Leela, ITC, IHC are entering the mid-market segment Threats 2. Increasing overheads cost
Competition
1. Ibis Hotel 2. Orchid Hotel Competitors 3.Ashoka Hotel
doc_968040174.docx
SWOT ANALYSIS OF TUNGA HOTELS
Tunga Hotels
Parent Company
Tunga Hotels
Category
Hotels and Resorts
Sector
Tourism & Hospitality
Tagline/ Slogan
Elevate
USP
Value for money
STP
Individuals and corporates looking for good hotels that give value for Segment money for mostly short duration visits
Target Group
Business travelers, transit passengers
Positioned as a chain of hotels that aims at providing quality service to Positioning guests
SWOT Analysis
1. Locations are well picked with respect to target group 2. Various types of offers to cater to any kind of potential guests 3. Satisfied guests, high rate of repetition 4. Season does not make too much of a difference since most customers are business travelers Strength 5. Has hotels like International, Paradise, Regale, Regenza
1. Limited presence within the city as well Weakness 2. Not associated with any big Indian or Global chain of hotels
1. Increasing domestic corporate as well as leisure travellers 2.tie-ups with existing bigger hotel chains for more locations Opportunity 3. Increase in number of online hotel marketing companies
1. Big players like Leela, ITC, IHC are entering the mid-market segment Threats 2. Increasing overheads cost
Competition
1. Ibis Hotel 2. Orchid Hotel Competitors 3.Ashoka Hotel
doc_968040174.docx