Description
SWOT ANALYSIS OF TUMBLR
Tumblr
Parent Company
Tumblr Inc
Category
Website-Blogging platform
Sector
IT and Technology
Tagline/ Slogan
The easiest way to blog
USP
Visually attractive as well as easy to setup and use
STP
Segment
Internet users looking to share content and blogs
Internet users interested into blogging or content Target Group management/development
Positioned as a micro-blogging platform and social networking site Positioning which is the easiest to use among the league
SWOT Analysis
1. Available option of “Reblog” which increases targeted audience 2. The features of tumblr attract creative bloggers like photographers, musicians etc due to attractive visual appeal 3. Simple to setup and easy to use 4. A built in community which provides feedback and review to user Strength 5. Tumblr had over 44 million blogs as of 2012
1. Limited market share due to presence of Wordpress, Blogger Weakness blogging platforms
1. Expand capabilities to allow users to create effective websites 2. Acquiring more partnerships with other websites for integration Opportunity 3. Attracting more users by making payments
1. Attacks from malicious threats and other security issues 2. Improved functionalities by competitive blogging platforms Threats 3. Newly emerging competitive blogging platforms
Competition
1. Blogger 2. Wordpress Competitors 3. Posterous
doc_444298049.docx
SWOT ANALYSIS OF TUMBLR
Tumblr
Parent Company
Tumblr Inc
Category
Website-Blogging platform
Sector
IT and Technology
Tagline/ Slogan
The easiest way to blog
USP
Visually attractive as well as easy to setup and use
STP
Segment
Internet users looking to share content and blogs
Internet users interested into blogging or content Target Group management/development
Positioned as a micro-blogging platform and social networking site Positioning which is the easiest to use among the league
SWOT Analysis
1. Available option of “Reblog” which increases targeted audience 2. The features of tumblr attract creative bloggers like photographers, musicians etc due to attractive visual appeal 3. Simple to setup and easy to use 4. A built in community which provides feedback and review to user Strength 5. Tumblr had over 44 million blogs as of 2012
1. Limited market share due to presence of Wordpress, Blogger Weakness blogging platforms
1. Expand capabilities to allow users to create effective websites 2. Acquiring more partnerships with other websites for integration Opportunity 3. Attracting more users by making payments
1. Attacks from malicious threats and other security issues 2. Improved functionalities by competitive blogging platforms Threats 3. Newly emerging competitive blogging platforms
Competition
1. Blogger 2. Wordpress Competitors 3. Posterous
doc_444298049.docx