Description
SWOT ANALYSIS OF TULIP STAR HOTELS
Tulip Star Hotels
Parent Company
V Hotels Limited
Category
Hotels
Sector
Tourism and Hospitality
Tagline/ Slogan
NA
USP
Location in Mumbai western suburbs
STP
Segment
Leisure travelers
Target Group
Budget travelers
Positioning
Budget living at primary location
SWOT Analysis
1. All rooms are sea-facing, air-conditioned, tastefully furnished, and luxuriously spacious 2. Halo of Hotel Centaur, Juhu 3. Tulip Star also offers conference rooms and banquet halls, both indoors and outdoors Strength 4. Attractive membership plans
1. Outlook of the property 2. Limited market share due to tough competition from international and domestic players 2. Government stake in the property Weakness 3. Mediocre service
1. Available area can be used for various events 2. Events/Banquets Opportunity 3. Beachside restaurant/bar
1. Government policies and permit issues 2. International chains venturing in the same vicinity Threats 3. Improper security arrangements
Competition
1. JW Marriott 2. Sea Princess Competitors 3. Ramada
doc_899787279.docx
SWOT ANALYSIS OF TULIP STAR HOTELS
Tulip Star Hotels
Parent Company
V Hotels Limited
Category
Hotels
Sector
Tourism and Hospitality
Tagline/ Slogan
NA
USP
Location in Mumbai western suburbs
STP
Segment
Leisure travelers
Target Group
Budget travelers
Positioning
Budget living at primary location
SWOT Analysis
1. All rooms are sea-facing, air-conditioned, tastefully furnished, and luxuriously spacious 2. Halo of Hotel Centaur, Juhu 3. Tulip Star also offers conference rooms and banquet halls, both indoors and outdoors Strength 4. Attractive membership plans
1. Outlook of the property 2. Limited market share due to tough competition from international and domestic players 2. Government stake in the property Weakness 3. Mediocre service
1. Available area can be used for various events 2. Events/Banquets Opportunity 3. Beachside restaurant/bar
1. Government policies and permit issues 2. International chains venturing in the same vicinity Threats 3. Improper security arrangements
Competition
1. JW Marriott 2. Sea Princess Competitors 3. Ramada
doc_899787279.docx