Description
SWOT ANALYSIS OF TROPICANA
Tropicana
Parent Company
Pepsi
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Lets make breakfast 100%
USP
High quality juice beverages and nectar
STP
Segment
Fruit based beverage
Target Group
Youth of Lower, middle income
Positioning
Healthy fruit juice to give the nutrients required daily
SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability 3.Health Oriented Strength 4.Considered to be healthy options as compared to aerated drinks
1.Slightly higher price Weakness 2.Less Quantity
1.Leverage successful brand Pepsi 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
5.Launch fruit flavours not available normally like Apricot, Peach etc.
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1.Minute Maid 2.Real Fruit Juices 3.Delmonte 4.Frooti Competitors 5.Saints
doc_384946100.docx
SWOT ANALYSIS OF TROPICANA
Tropicana
Parent Company
Pepsi
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Lets make breakfast 100%
USP
High quality juice beverages and nectar
STP
Segment
Fruit based beverage
Target Group
Youth of Lower, middle income
Positioning
Healthy fruit juice to give the nutrients required daily
SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability 3.Health Oriented Strength 4.Considered to be healthy options as compared to aerated drinks
1.Slightly higher price Weakness 2.Less Quantity
1.Leverage successful brand Pepsi 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
5.Launch fruit flavours not available normally like Apricot, Peach etc.
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1.Minute Maid 2.Real Fruit Juices 3.Delmonte 4.Frooti Competitors 5.Saints
doc_384946100.docx