Description
SWOT ANALYSIS OF TRIDENT HOTELS
Trident Hotels
Parent Company
EIH Limited
Category
Hotels
Sector
Tourism and Hospitality
Tagline/ Slogan
At Trident, you're sure.
USP
Interiors and Luxury
STP
Segment
Leisure and business travelers
Target Group
Upper class, business travelers, expats, celebrities
Positioning
Great service and luxurious living
SWOT Analysis
1. Quality of man power 2. Well defined hierarchy within the group 3. Opportunities through OCLD (PG program in Hotel Management) Strength 4. Cultural heritage and diversity of India
1. Limited market share due to tough competition from international and domestic players Weakness 2. Lacks of global vision leading to stagnant growth/expansion
1. Improve working hours for staff to increase satisfaction levels 2. Upgrade to better methods to improve work ethics Opportunity 3. Availability of resources to expand their group of hotels
1. Competition at F&B level from various other competitors Threats 2. Competition on price points by other groups
Competition
1. Taj Group of Hotels 2. Hyatt Competitors 3. Accor Group
doc_924187736.docx
SWOT ANALYSIS OF TRIDENT HOTELS
Trident Hotels
Parent Company
EIH Limited
Category
Hotels
Sector
Tourism and Hospitality
Tagline/ Slogan
At Trident, you're sure.
USP
Interiors and Luxury
STP
Segment
Leisure and business travelers
Target Group
Upper class, business travelers, expats, celebrities
Positioning
Great service and luxurious living
SWOT Analysis
1. Quality of man power 2. Well defined hierarchy within the group 3. Opportunities through OCLD (PG program in Hotel Management) Strength 4. Cultural heritage and diversity of India
1. Limited market share due to tough competition from international and domestic players Weakness 2. Lacks of global vision leading to stagnant growth/expansion
1. Improve working hours for staff to increase satisfaction levels 2. Upgrade to better methods to improve work ethics Opportunity 3. Availability of resources to expand their group of hotels
1. Competition at F&B level from various other competitors Threats 2. Competition on price points by other groups
Competition
1. Taj Group of Hotels 2. Hyatt Competitors 3. Accor Group
doc_924187736.docx