Description
SWOT ANALYSIS OF TRACTORS INDIA LIMITED
Tractors India Ltd
Parent Company
TIL, India
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Technology, Innovation, Leadership; We make our customers more Tagline/ Slogan profitable
Has emerged as one of the leading providers of a wide range of USP equipment that represent some of the finest in global technology
STP
Segment
People and businesses who want Earth moving products and services
People or Business expecting cutting edge technology products and Target Group total solutions with the ultimate aim in enhancing their value
Positioning
Making customers more profitable
SWOT Analysis
1. Wide range of products for every Construction & Mining equipment need 2. Has the license for Manufacturing CAT in India 3. Has received the award for best Construction equipment provider 4. Well connected with a vast network over 60 branches and area Strength offices
1. Not a very performance in its domestic market recently in terms of sales 2. The market is restricted to mostly India and limited international Weakness presence
1. Is working hard to complete its aim of doubling turnover 2. Rise in the mining activities in developing countries where it has a significant presence Opportunity 3. Growing residential sector in Asia
Threats
1. Competition from companies like M&M, John Deere etc 2. Strengthening share of its competitors in the North where it is the
leader could affect its business
Competition
1. Mahindra & Mahindra 2. John Deere Competitors 3. JCB
doc_252289088.docx
SWOT ANALYSIS OF TRACTORS INDIA LIMITED
Tractors India Ltd
Parent Company
TIL, India
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Technology, Innovation, Leadership; We make our customers more Tagline/ Slogan profitable
Has emerged as one of the leading providers of a wide range of USP equipment that represent some of the finest in global technology
STP
Segment
People and businesses who want Earth moving products and services
People or Business expecting cutting edge technology products and Target Group total solutions with the ultimate aim in enhancing their value
Positioning
Making customers more profitable
SWOT Analysis
1. Wide range of products for every Construction & Mining equipment need 2. Has the license for Manufacturing CAT in India 3. Has received the award for best Construction equipment provider 4. Well connected with a vast network over 60 branches and area Strength offices
1. Not a very performance in its domestic market recently in terms of sales 2. The market is restricted to mostly India and limited international Weakness presence
1. Is working hard to complete its aim of doubling turnover 2. Rise in the mining activities in developing countries where it has a significant presence Opportunity 3. Growing residential sector in Asia
Threats
1. Competition from companies like M&M, John Deere etc 2. Strengthening share of its competitors in the North where it is the
leader could affect its business
Competition
1. Mahindra & Mahindra 2. John Deere Competitors 3. JCB
doc_252289088.docx