Description
SWOT ANALYSIS OF TOYOTA FORTUNER
Toyota Fortuner (SW4) Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company SUV Automobiles The world is mine Muscular body, Sporty exteriors STP Segment Target Group Positioning SUV Segment Businessmen and urban families Positioned as a SUV having sophistication and bold design SWOT Analysis 1. A combination of luxury and performance 2. Sporty and stylish exteriors 3. Great road presence due to muscular built 4. Spacious and provides great visibility to the driver 5. Branding and advertising is of high quality 6. Available in India, SA, South East Asia, Middle East and Latin America 1. High price is an issue for Middle class consumers Weakness 2. Fortuner is not offered in Japan, Europe, North America, Australasia, or China 1. Expanding SUV segment to accommodation competition Opportunity 2. Acquiring collaborations with automobile business entities like
Strength
dealers 3. Augment distribution and servicing network 1. Intense competition in the market with German manufacturers 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price Competition 1. Ford Endeavor 2. Honda CRV Competitors 3. Chevrolet Captiva
Threats
doc_800016557.docx
SWOT ANALYSIS OF TOYOTA FORTUNER
Toyota Fortuner (SW4) Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company SUV Automobiles The world is mine Muscular body, Sporty exteriors STP Segment Target Group Positioning SUV Segment Businessmen and urban families Positioned as a SUV having sophistication and bold design SWOT Analysis 1. A combination of luxury and performance 2. Sporty and stylish exteriors 3. Great road presence due to muscular built 4. Spacious and provides great visibility to the driver 5. Branding and advertising is of high quality 6. Available in India, SA, South East Asia, Middle East and Latin America 1. High price is an issue for Middle class consumers Weakness 2. Fortuner is not offered in Japan, Europe, North America, Australasia, or China 1. Expanding SUV segment to accommodation competition Opportunity 2. Acquiring collaborations with automobile business entities like
Strength
dealers 3. Augment distribution and servicing network 1. Intense competition in the market with German manufacturers 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price Competition 1. Ford Endeavor 2. Honda CRV Competitors 3. Chevrolet Captiva
Threats
doc_800016557.docx