Description
SWOT ANALYSIS OF TOYOTA COROLLA
Toyota Corolla Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company Sedan Automobiles Be envied or envy Spacious, Innovative utility features STP Segment Target Group Positioning Sedan Segment Young executives and Businessmen Positioned as a spacious and dynamic car for urban utilities SWOT Analysis 1. Elegant and dynamic looks with chrome strips 2. Adequate headroom, shoulder-room and legroom 3. Supportive features for the driver leading to rich driving experience 4. Cruise control enabled which can make driving on highways effortless 5. Corolla made over 40 million sales in one single year 6. Manufacturing units at India, Brazil, SA, Malaysia, China 1. Despite being a popular brand, competition ensures limited market share 2. Present only in the mid and upper segment, hence slightly expensive 1. Expanding hatchback segment to accommodation competition
Strength
Weakness Opportunity
2. Acquiring collaborations with automobile business entities 3. Augment distribution and servicing network 1. Intense competition in the market 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price Competition 1. Honda Civic 2. Hyundai Accent
Threats
Competitors
doc_532395443.docx
SWOT ANALYSIS OF TOYOTA COROLLA
Toyota Corolla Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company Sedan Automobiles Be envied or envy Spacious, Innovative utility features STP Segment Target Group Positioning Sedan Segment Young executives and Businessmen Positioned as a spacious and dynamic car for urban utilities SWOT Analysis 1. Elegant and dynamic looks with chrome strips 2. Adequate headroom, shoulder-room and legroom 3. Supportive features for the driver leading to rich driving experience 4. Cruise control enabled which can make driving on highways effortless 5. Corolla made over 40 million sales in one single year 6. Manufacturing units at India, Brazil, SA, Malaysia, China 1. Despite being a popular brand, competition ensures limited market share 2. Present only in the mid and upper segment, hence slightly expensive 1. Expanding hatchback segment to accommodation competition
Strength
Weakness Opportunity
2. Acquiring collaborations with automobile business entities 3. Augment distribution and servicing network 1. Intense competition in the market 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price Competition 1. Honda Civic 2. Hyundai Accent
Threats
Competitors
doc_532395443.docx