Description
SWOT ANALYSIS OF TOYOTA CAMRY
Toyota Camry
Parent Company
Toyota Motor Company
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Beyond excellence
USP
Dynamic design, fuel efficiency, value for money STP
Segment
Sedan Segment
Target Group
Young executives, Businessmen and families
Positioning
Positioned as a luxury sedan for executives and modern families SWOT Analysis
1. Good fuel efficiency due to reduced weight 2. Power steering and wide tires which provides good handling 3. Innovative features and applications like weather forecast, keyless access, push button ignition etc. 4. Safety features like airbags and many more 5. Camry is one of the most popular brands in USA, Australia and Asian markets Strength 6. Excellent print ad and TVC campaigns enhanced brand image
1. Unable to attract middle income segment in automobiles Weakness 2. Limited sales in Europe and Japan
1. Expanding sedan segment to accommodation competition Opportunity 2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
1. Intense competition in the market 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower Threats price Competition
1. Hyundai Sonata 2. Honda Civic Competitors 3. Ford Focus
doc_964672824.docx
SWOT ANALYSIS OF TOYOTA CAMRY
Toyota Camry
Parent Company
Toyota Motor Company
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Beyond excellence
USP
Dynamic design, fuel efficiency, value for money STP
Segment
Sedan Segment
Target Group
Young executives, Businessmen and families
Positioning
Positioned as a luxury sedan for executives and modern families SWOT Analysis
1. Good fuel efficiency due to reduced weight 2. Power steering and wide tires which provides good handling 3. Innovative features and applications like weather forecast, keyless access, push button ignition etc. 4. Safety features like airbags and many more 5. Camry is one of the most popular brands in USA, Australia and Asian markets Strength 6. Excellent print ad and TVC campaigns enhanced brand image
1. Unable to attract middle income segment in automobiles Weakness 2. Limited sales in Europe and Japan
1. Expanding sedan segment to accommodation competition Opportunity 2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
1. Intense competition in the market 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower Threats price Competition
1. Hyundai Sonata 2. Honda Civic Competitors 3. Ford Focus
doc_964672824.docx