Description
SWOT ANALYSIS OF TOY WIZARD
Toy Wizard
Parent Company
Toy Wizard
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
If it’s hot, it’s here
USP
Large range of toys from different reputed brands
STP
Segment
Kids and children
Target Group
Age 0-21 years
Positioning
One-stop solution for toys
SWOT Analysis
1.Broad product range with toys and electronic items to interest kids from age 0 to 21 2.Strong brand presence due to its history in the USA 3.The company has a wide product range 4.The store has toys from all the best brands and a collection of Strength exclusives as well
1.The company has shut its brick-and-mortar operations and now operates as an online toy store 2.The company is restricted to the local US market 3.The company had main presence in the east cost of the USA and Weakness hence lacks brand awareness elsewhere
1.Given its current product range, the company can further expand into the collectibles space through tie-ups 2. To tie-up with local stores as a supplier and try the franchisee route to increase brand awareness Opportunity 3.To enter the party-organization space
Threats
1.Applications on electronic devices are replacing the craze for
electronic cars and trucks 2.The toys are expensive as compared to many other substitutes 3.The company is highly dependent on its suppliers
Competition
1. FAO Schwarz Competitors 2. Toys’R’US
doc_622353287.docx
SWOT ANALYSIS OF TOY WIZARD
Toy Wizard
Parent Company
Toy Wizard
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
If it’s hot, it’s here
USP
Large range of toys from different reputed brands
STP
Segment
Kids and children
Target Group
Age 0-21 years
Positioning
One-stop solution for toys
SWOT Analysis
1.Broad product range with toys and electronic items to interest kids from age 0 to 21 2.Strong brand presence due to its history in the USA 3.The company has a wide product range 4.The store has toys from all the best brands and a collection of Strength exclusives as well
1.The company has shut its brick-and-mortar operations and now operates as an online toy store 2.The company is restricted to the local US market 3.The company had main presence in the east cost of the USA and Weakness hence lacks brand awareness elsewhere
1.Given its current product range, the company can further expand into the collectibles space through tie-ups 2. To tie-up with local stores as a supplier and try the franchisee route to increase brand awareness Opportunity 3.To enter the party-organization space
Threats
1.Applications on electronic devices are replacing the craze for
electronic cars and trucks 2.The toys are expensive as compared to many other substitutes 3.The company is highly dependent on its suppliers
Competition
1. FAO Schwarz Competitors 2. Toys’R’US
doc_622353287.docx