Description
SWOT ANALYSIS OF TOY 'R'US
Toys’R’Us
Parent Company
Toys’R’Us
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Large range of toys from different reputed brands
STP
Segment
Kids and children toys
Target Group
Kids, children and teenagers from the upper middle and upper class
Positioning
One-stop solution for toys
SWOT Analysis
1.Took over big brands like Fao Schwarz 2.Strong brand presence due to its history 3.Excellent worldwide distribution due to physical presence in 35 countries all over the world 4.The store has toys from all the best brands and a collection of exclusives as well Strength 5. Excellent global brand recognition and market value
1.Given the consumer shift towards online stores, the company may be at a cost-disadvantage in the future 2.The company has limited global penetration especially in big Weakness emerging economies
1.Given its current product range, the company can further expand into the collectibles space through tie-ups 2. The company can leverage Opportunity 3.To enter the party-organization space
Threats
1.Threat from all the online stores offering the same products at a
lower price 2.The toys are expensive as compared to many other substitutes 3.The company is highly dependent on its suppliers
Competition
1.Toy Wizard 2. Hasbro Competitors 3. Fisher-price
doc_564709137.docx
SWOT ANALYSIS OF TOY 'R'US
Toys’R’Us
Parent Company
Toys’R’Us
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Large range of toys from different reputed brands
STP
Segment
Kids and children toys
Target Group
Kids, children and teenagers from the upper middle and upper class
Positioning
One-stop solution for toys
SWOT Analysis
1.Took over big brands like Fao Schwarz 2.Strong brand presence due to its history 3.Excellent worldwide distribution due to physical presence in 35 countries all over the world 4.The store has toys from all the best brands and a collection of exclusives as well Strength 5. Excellent global brand recognition and market value
1.Given the consumer shift towards online stores, the company may be at a cost-disadvantage in the future 2.The company has limited global penetration especially in big Weakness emerging economies
1.Given its current product range, the company can further expand into the collectibles space through tie-ups 2. The company can leverage Opportunity 3.To enter the party-organization space
Threats
1.Threat from all the online stores offering the same products at a
lower price 2.The toys are expensive as compared to many other substitutes 3.The company is highly dependent on its suppliers
Competition
1.Toy Wizard 2. Hasbro Competitors 3. Fisher-price
doc_564709137.docx