Description
SWOT ANALYSIS OF TOUR DE FRANCE
Tour de France
Parent Company
Amauri Sport Organisation
Category
Multistage Bicycle race
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
The premier and the most prestigious event in the world of cycling
STP
Segment
All cycling fans and ethusiasts
Target Group
Men and women in the age group 15-40
Positioning
The most prestigious cycling event in the world with a huge fan base
SWOT Analysis
1. Huge global fan base 2. Presence of all top cyclists from across the world 3. Excellent merchandising and marketing 4. Association with top sponsors Strength 5. Good media coverage across the world being a global sport
1.Various doping related controversies have cast a shadow over the credibility of the race 2.The fall from grace for Lance Armstrong, who was the face of Tour de France for more than a decade Weakness 3.Slowing economy in Europe
1.If they can curb the menace of doping, the credibility can be restored Opportunity 2.Attract more fans from India and Asia, where the economy is growing
1.Threat of fans stopping following the race after the revelations of Lance Armstrong 2.Threat of being outdone in the future by Giro d Italia and Vuelta e Threats Espana
Competition
1.Giro D Italia Competitors 2.Vuelta e Espana
doc_441411961.docx
SWOT ANALYSIS OF TOUR DE FRANCE
Tour de France
Parent Company
Amauri Sport Organisation
Category
Multistage Bicycle race
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
The premier and the most prestigious event in the world of cycling
STP
Segment
All cycling fans and ethusiasts
Target Group
Men and women in the age group 15-40
Positioning
The most prestigious cycling event in the world with a huge fan base
SWOT Analysis
1. Huge global fan base 2. Presence of all top cyclists from across the world 3. Excellent merchandising and marketing 4. Association with top sponsors Strength 5. Good media coverage across the world being a global sport
1.Various doping related controversies have cast a shadow over the credibility of the race 2.The fall from grace for Lance Armstrong, who was the face of Tour de France for more than a decade Weakness 3.Slowing economy in Europe
1.If they can curb the menace of doping, the credibility can be restored Opportunity 2.Attract more fans from India and Asia, where the economy is growing
1.Threat of fans stopping following the race after the revelations of Lance Armstrong 2.Threat of being outdone in the future by Giro d Italia and Vuelta e Threats Espana
Competition
1.Giro D Italia Competitors 2.Vuelta e Espana
doc_441411961.docx