Description
SWOT ANALYSIS OF TOTAL
Total
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Our energy is your energy
Total is a global brand name and one of the USP world's "supermajor"
STP
Corporates, countries, individuals looking to fulfill Segment energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic Target Group uses
Quality of petroleum and natural gas prodcucts Positioning from Total
SWOT
1.Total is one of the leading oil and gas companies 2.It has diverse operations in chemicals, coal, power generation 3.Strong brandname 4.Excellent global reach 5.Entering nuclear energy sector Strength 6.Crude Oil and product trading
1.Legal issues 2.Employee management 3.Oil spill controversies Weakness 4.Fraudulent investments and bribery cases
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries Opportunity 4.Expand export market
1.Government regulations 2.High Competition Threats 3.Hybrid cars replacing petrol and diesel cars
Competition
1.Chevron 2.Exxon Mobil 3.Royal Dutch Shell 4.BP Competitors 5.ConcoPhillips
doc_557153969.docx
SWOT ANALYSIS OF TOTAL
Total
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Our energy is your energy
Total is a global brand name and one of the USP world's "supermajor"
STP
Corporates, countries, individuals looking to fulfill Segment energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic Target Group uses
Quality of petroleum and natural gas prodcucts Positioning from Total
SWOT
1.Total is one of the leading oil and gas companies 2.It has diverse operations in chemicals, coal, power generation 3.Strong brandname 4.Excellent global reach 5.Entering nuclear energy sector Strength 6.Crude Oil and product trading
1.Legal issues 2.Employee management 3.Oil spill controversies Weakness 4.Fraudulent investments and bribery cases
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries Opportunity 4.Expand export market
1.Government regulations 2.High Competition Threats 3.Hybrid cars replacing petrol and diesel cars
Competition
1.Chevron 2.Exxon Mobil 3.Royal Dutch Shell 4.BP Competitors 5.ConcoPhillips
doc_557153969.docx