Description
SWOT ANALYSIS OF TOPPAN PRINTING
Toppan Printing
Parent Company
Toppan Printing Co., Ltd.
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
Responding to diversifying needs and providing total solutions
USP
Unique creative works through Total Quality Assurance and speed
STP
Segment
Commercial and publications printing
Target Group
People who want supplements along with printing and publications
Provides supplements and engage in much more than printing & Positioning publishing
SWOT Analysis
1. First in the publications industry to embrace editing optimization and new DTP based workflow 2. Broker publication rights agreements and support overseas business development 3. Toppan also provides optimal media, systems, and schemes for customers' marketing and corporate communications activities. 4. Unique creative powers in print, space, digital and a vast range of other media Strength 5. It has operations in over 12 countries
1. Highly diversified port-folio of businesses 2.The Predominantly an electronics business now Weakness 3. Limited global penetration compared to global leaders
1. Expand and strengthen overseas businesses & operations 2. Acquisitions and mergers in other publishing & printing companies Opportunity 3. Working on core competencies and strengthen the brand image
1. Upsurge in the usage of e-magazines and high value add supplements Threats 2. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries
3.Threat from other full scale printing and publications competitors
Competition
1.R.R.Donnelley & Sons Company 2.Dia Nippon Printing Co.,Ltd Competitors 3.Kodansha Ltd.
doc_715145034.docx
SWOT ANALYSIS OF TOPPAN PRINTING
Toppan Printing
Parent Company
Toppan Printing Co., Ltd.
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
Responding to diversifying needs and providing total solutions
USP
Unique creative works through Total Quality Assurance and speed
STP
Segment
Commercial and publications printing
Target Group
People who want supplements along with printing and publications
Provides supplements and engage in much more than printing & Positioning publishing
SWOT Analysis
1. First in the publications industry to embrace editing optimization and new DTP based workflow 2. Broker publication rights agreements and support overseas business development 3. Toppan also provides optimal media, systems, and schemes for customers' marketing and corporate communications activities. 4. Unique creative powers in print, space, digital and a vast range of other media Strength 5. It has operations in over 12 countries
1. Highly diversified port-folio of businesses 2.The Predominantly an electronics business now Weakness 3. Limited global penetration compared to global leaders
1. Expand and strengthen overseas businesses & operations 2. Acquisitions and mergers in other publishing & printing companies Opportunity 3. Working on core competencies and strengthen the brand image
1. Upsurge in the usage of e-magazines and high value add supplements Threats 2. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries
3.Threat from other full scale printing and publications competitors
Competition
1.R.R.Donnelley & Sons Company 2.Dia Nippon Printing Co.,Ltd Competitors 3.Kodansha Ltd.
doc_715145034.docx