Description
SWOT ANALYSIS OF TOMMY HILFIGER
Tommy Hilfiger
Parent Company
Philip Van Heusen Corporation
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
For the People
USP
Cool American Style
STP
Segment
Consumer seeking a new interpretation in Classic American Style
Target Group
Urban upper-segment young men and women
Positioning
High Quality, Quintessential American Style
SWOT Analysis
1. Strong Recognition being a Global Brand 2. Strong distribution Network globally 3. Presence in more than 90 countries and more than 1000 retail stores in North America, Europe, Central and South America and Asia Pacific. 4. Cool, American Style designs by reputed designer Tommy Hilfiger 5. Associations and promotion from popular celebrities Strength 6. Advertising and brand visibility is very popular
1.Segment has huge competition from established brands hence brand switching is high Weakness 2.Brand Protection and Maintenance Costs are high
1.Innovation in apparels 2.Expansion of product line and Services Opportunity 3.Increasing amount of disposable income in emerging economies
1.Intense Competition from international brands 2.Economic slowdown which will cause reduction in demand for premium priced products Threats 3. Constantly changing fashion trends means inventory issues
Competition
1.Wrangler 2.Lee 3.Levi’s 4. Gas 5. Nike Competitors 6. Adidas
doc_804109009.docx
SWOT ANALYSIS OF TOMMY HILFIGER
Tommy Hilfiger
Parent Company
Philip Van Heusen Corporation
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
For the People
USP
Cool American Style
STP
Segment
Consumer seeking a new interpretation in Classic American Style
Target Group
Urban upper-segment young men and women
Positioning
High Quality, Quintessential American Style
SWOT Analysis
1. Strong Recognition being a Global Brand 2. Strong distribution Network globally 3. Presence in more than 90 countries and more than 1000 retail stores in North America, Europe, Central and South America and Asia Pacific. 4. Cool, American Style designs by reputed designer Tommy Hilfiger 5. Associations and promotion from popular celebrities Strength 6. Advertising and brand visibility is very popular
1.Segment has huge competition from established brands hence brand switching is high Weakness 2.Brand Protection and Maintenance Costs are high
1.Innovation in apparels 2.Expansion of product line and Services Opportunity 3.Increasing amount of disposable income in emerging economies
1.Intense Competition from international brands 2.Economic slowdown which will cause reduction in demand for premium priced products Threats 3. Constantly changing fashion trends means inventory issues
Competition
1.Wrangler 2.Lee 3.Levi’s 4. Gas 5. Nike Competitors 6. Adidas
doc_804109009.docx