Description
SWOT ANALYSIS OF TOKYU LAND CORPORATION
Tokyu Land Corporation
Parent Company
The Tukyu Group
Category
Design, Development, and Construction services ,Leasing.
Sector
Real Estate
Tagline/ Slogan
Towards a beautiful age
USP
Luxury, High Quality and Environment friendly
STP
Segment
Urban Sector
Target Group
Corporate ,High and medium level income group
Positioning
Aesthetically and spiritually appealing living environments
SWOT Analysis
Strength
1. Strong promotion and presence in Japan 2.Strong base of CSR activity 3. Careful located sites with unique architectural buildings 4.Diverse portfolio in real estate business 5. Portfolio includes residential, office, hotels, resorts etc
Weakness
1. Limited global exposure and over dependence on Japanese market 3. Not able to get strong brand reorganization like some other leading real estate Japanese companies
Opportunity
1. Huge growth potential of real estate agency, and insurance agency. 2. Huge scope for increasing geographical portfolio. 3. Scope of REIT in commercial and offices. 4. Merger and acquisition for its growth.
Threats
1. Destruction due to natural disaster like earthquake , tsunami 2. Fluctuating real estate market condition and land price fluctuation. 3. Changes in regulation and taxation.
Competition
Competitors
1.Daiko Incorporated 2.Haseko corporation 3. Nomura Real Estate Group
doc_401253464.docx
SWOT ANALYSIS OF TOKYU LAND CORPORATION
Tokyu Land Corporation
Parent Company
The Tukyu Group
Category
Design, Development, and Construction services ,Leasing.
Sector
Real Estate
Tagline/ Slogan
Towards a beautiful age
USP
Luxury, High Quality and Environment friendly
STP
Segment
Urban Sector
Target Group
Corporate ,High and medium level income group
Positioning
Aesthetically and spiritually appealing living environments
SWOT Analysis
Strength
1. Strong promotion and presence in Japan 2.Strong base of CSR activity 3. Careful located sites with unique architectural buildings 4.Diverse portfolio in real estate business 5. Portfolio includes residential, office, hotels, resorts etc
Weakness
1. Limited global exposure and over dependence on Japanese market 3. Not able to get strong brand reorganization like some other leading real estate Japanese companies
Opportunity
1. Huge growth potential of real estate agency, and insurance agency. 2. Huge scope for increasing geographical portfolio. 3. Scope of REIT in commercial and offices. 4. Merger and acquisition for its growth.
Threats
1. Destruction due to natural disaster like earthquake , tsunami 2. Fluctuating real estate market condition and land price fluctuation. 3. Changes in regulation and taxation.
Competition
Competitors
1.Daiko Incorporated 2.Haseko corporation 3. Nomura Real Estate Group
doc_401253464.docx