Description
SWOT ANALYSIS OF TOHOKU ELECTRIC POWER
Tohoku Electric Power
Parent Company
Tohoku Electric Power Corp.
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Leading Japanese Electric utility STP
Segment
Electric and energy solutions for Industries, Big cities, Ports etc
Target Group
Corporates, industries, complexes
Positioning
One of the top power company in Japan SWOT Analysis
1.Operates in the 6 prefectures in Tohoku region and in Nigata Prefecture of Japan, has about 12,000+ employees 2. Total Generating capacity is 17,000 MW – most of them being nuclear power plants. Fourth largest Electric Utility of Japan 3. Has strong market presence – servers nearly 8 million customers 4.Features in the the Large 70 of the Topix 100 Japanese companies Strength 5. Strong financial position and market value
1.Focused on Japan only and limited international presence 2.Facing losses after Fukushima disaster – 1 nuclear plant of over 2200 MW capacity was badly damaged Weakness 3. Does not have a diversified power portfolio
Opportunity
1.Opportunities in other parts of Japan
2. Potential to expand renewable energy portfolio - has already set up a solar power plant in northern Japan 3. High demand for power in Japan
1.Restrictions in Japan on the generation of nuclear power is likely to severy affect future growth prospects 2.Power industry in Japan is highly competitive with over 10 power Threats companies – consolidation poses a threat Competition
1. KEPCO 2. TEPCO Competitors 3. Chubu electric corporation
doc_386024879.docx
SWOT ANALYSIS OF TOHOKU ELECTRIC POWER
Tohoku Electric Power
Parent Company
Tohoku Electric Power Corp.
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Leading Japanese Electric utility STP
Segment
Electric and energy solutions for Industries, Big cities, Ports etc
Target Group
Corporates, industries, complexes
Positioning
One of the top power company in Japan SWOT Analysis
1.Operates in the 6 prefectures in Tohoku region and in Nigata Prefecture of Japan, has about 12,000+ employees 2. Total Generating capacity is 17,000 MW – most of them being nuclear power plants. Fourth largest Electric Utility of Japan 3. Has strong market presence – servers nearly 8 million customers 4.Features in the the Large 70 of the Topix 100 Japanese companies Strength 5. Strong financial position and market value
1.Focused on Japan only and limited international presence 2.Facing losses after Fukushima disaster – 1 nuclear plant of over 2200 MW capacity was badly damaged Weakness 3. Does not have a diversified power portfolio
Opportunity
1.Opportunities in other parts of Japan
2. Potential to expand renewable energy portfolio - has already set up a solar power plant in northern Japan 3. High demand for power in Japan
1.Restrictions in Japan on the generation of nuclear power is likely to severy affect future growth prospects 2.Power industry in Japan is highly competitive with over 10 power Threats companies – consolidation poses a threat Competition
1. KEPCO 2. TEPCO Competitors 3. Chubu electric corporation
doc_386024879.docx