Description
SWOT ANALYSIS OF TOBLERONE
Toblerone
Parent Company
Kraft Foods
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Lose yourself in the toblerone triangle
USP
Pyramid shaped honey and almond nougat Swiss chocolate
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Premium global chocolate brand with a pyramid shape
SWOT Analysis
1.Excellent brand name 2.High brand loyalty 3.Great taste and packaging 4.Highly regarded as a global chocolate brand Strength 5.Unique Shape and packaging which makes toblerone stand out
1.Expensive chocolate Weakness 2.Not many varieties
1.Tap growing cities and retail chains in developing countries Opportunity 2.Have more variety and smaller gift packages
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1.Lindt 2.Ghirardelli Competitors 3.Ferror Rocher
doc_950495895.docx
SWOT ANALYSIS OF TOBLERONE
Toblerone
Parent Company
Kraft Foods
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Lose yourself in the toblerone triangle
USP
Pyramid shaped honey and almond nougat Swiss chocolate
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Premium global chocolate brand with a pyramid shape
SWOT Analysis
1.Excellent brand name 2.High brand loyalty 3.Great taste and packaging 4.Highly regarded as a global chocolate brand Strength 5.Unique Shape and packaging which makes toblerone stand out
1.Expensive chocolate Weakness 2.Not many varieties
1.Tap growing cities and retail chains in developing countries Opportunity 2.Have more variety and smaller gift packages
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1.Lindt 2.Ghirardelli Competitors 3.Ferror Rocher
doc_950495895.docx