SWOT Analysis of TJX ltd

Description
TJX is the most famous, leading and the largest home fashion and apparel departmental store with chains and outlets across the globe.

SWOT
• SWOT analysis (alternatively SWOT Matrix) is
a structured planning method used to
evaluate the
– Strengths(S)
– Weaknesses(W)
– Opportunities(O)
– Threats(T)
involved in a project or in a business venture.
?Strengths: characteristics of the business or
project that give it an advantage over others
?Weaknesses: are characteristics that place
the team at a disadvantage relative to others
?Opportunities: elements that the project
could exploit to its advantage
?Threats: elements in the environment that
could cause trouble for the business or
project
Company Profile
• TJX is the most famous, leading and the largest home
fashion and apparel departmental store with chains
and outlets across the globe.
• It is headquartered in Framingham, Massachusetts.
• The department store specializes in selling products
like house wares, beauty products, cosmetics, jewelry,
furniture, clothing and footwear.
• The company employs a total of 154000 employs from
across the world.
• The recorded annual revenue of TJX for the year 2012-
13 was at $1.9 billions.
Strengths of TJX
• One of the foremost strong points of TJX is its
dominating position in the market.
• It has a very strong network of outlets.
• TJX is renowned for its high quality.
• It has a very proper, technologically advanced
and efficient system of inventory
management.

Strengths of TJX
• All the inventories are sent out from the main
store thereby ensuring that no defaulted or low
quality product is retailed.
• There is a very proper and straight organizational
chart and a very strong management team.
• The communication methods used are very
efficient.
• Together, all this combination gives it the right
professional look.
Weaknesses of TJX
• Most of the retailing stores of TJX are
concentrated within the US market.
• Conclusively, it is over-dependant on United
States for its survival and if there is a slight
change in the structure of economy, it can
face a huge loss in revenues.
• Concentration within the United States ahs
limited its access to other foreign countries.
Opportunities for TJX
• It has wide and terrific opportunities to explore
the vast, emerging markets of developing
countries like India and China.
• European Union can be a smart choice.
• It could diversify into the production of other
products like interior designing goods or some
electrical equipment.
• If it expands its online existence, through its own
site and through the social networking sites, it
can remain one of the top selling companies in
the future too.
Threats for TJX
• Many businesses are in line that offers
cheaper products than does TJX.
• There is a cut-throat competition as the prices
of commodities are hiking.
• People will likely prefer cheap alternatives to
TJX.
• A slight growth in a competitor’s expansion
may affect TJX and its revenue negatively.
Bibliography
http://www.tjx.com/
http://en.wikipedia.org/wiki/TJX_Companies
http://www.wikiwealth.com/swot-analysis:tjx
http://www.docstoc.com/docs/110238621/Th
e-TJX-Companies-Inc-Company-Profile-and-
SWOT-Analysis.
ANY QUESTIONS ??

doc_911653232.pptx
 

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