Description
SWOT ANALYSIS OF TJX COMPANIES
TJX Companies
Parent Company
TJX Companies
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
One of the most prominent retail brands in US
STP
Segment
People looking for fashion wares
Target Group
Middle and Upper middle class urban individuals
Positioning
Unique and largest in his category
SWOT Analysis
1. Revenue performance is strong backed by good sales and strong financial position 2. Strong workforce having nearly 150,000+ employees 3. Present in Clothing footwear, bedding, furniture, jewelry, beauty products, housewares 4. One of the largest international apparel and home fashions off-price department store chain in the United States Strength 5. It has nearly 3000 stores in over 6 countries
1. Less geographical presence compared to global leaders Weakness 2. It was the victim of an unauthorized computer systems intrusion
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains Opportunity 4. More visibility through advertising and customer focused services
1. Economic fluctuations and govt policies 2. Inventory issues can be a problem Threats 3. Expanding competition and entry of new players
Competition
1. JC Penney 2. Nordstrom Competitors 3. Isetan Mitsukoshi Holdings
doc_950813314.docx
SWOT ANALYSIS OF TJX COMPANIES
TJX Companies
Parent Company
TJX Companies
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
One of the most prominent retail brands in US
STP
Segment
People looking for fashion wares
Target Group
Middle and Upper middle class urban individuals
Positioning
Unique and largest in his category
SWOT Analysis
1. Revenue performance is strong backed by good sales and strong financial position 2. Strong workforce having nearly 150,000+ employees 3. Present in Clothing footwear, bedding, furniture, jewelry, beauty products, housewares 4. One of the largest international apparel and home fashions off-price department store chain in the United States Strength 5. It has nearly 3000 stores in over 6 countries
1. Less geographical presence compared to global leaders Weakness 2. It was the victim of an unauthorized computer systems intrusion
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains Opportunity 4. More visibility through advertising and customer focused services
1. Economic fluctuations and govt policies 2. Inventory issues can be a problem Threats 3. Expanding competition and entry of new players
Competition
1. JC Penney 2. Nordstrom Competitors 3. Isetan Mitsukoshi Holdings
doc_950813314.docx